Mailchimp vs Semrush: Pricing Comparison (2026)
Mailchimp starts at $13/mo. Semrush starts at $139.95/mo. Mailchimp is $126.94999999999999/mo cheaper on the entry tier than Semrush.
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.
All plans compared
| # | Plan | Mailchimp monthly | Mailchimp annual | Semrush monthly | Semrush annual |
|---|---|---|---|---|---|
| 1 | Free / Pro | 0 | — | 139.95 | 117.33 |
| 2 | Essentials / Guru | 13 | — | 249.95 | 208.33 |
| 3 | Standard / Business | 20 | — | 499.95 | 416.66 |
| 4 | Premium / Enterprise | 350 | — | custom | custom |
What each is best for
The original email marketing platform for SMBs, now owned by Intuit ($12B acquisition, 2021). Distinctive for pricing per subscriber rather than per email sent — which surprises teams with large-but-inactive lists. Free tier up to 500 contacts. Paid tiers get expensive fast as your list grows ($350/mo Premium at 10K+ contacts). Losing SMB share to Beehiiv (creators) and Klaviyo (e-commerce) but still the default for non-technical marketers.
The enterprise SEO + digital marketing platform, publicly traded (SEMR), ~$1.5B market cap. Positioned as the alternative to Ahrefs for teams that want a broader marketing suite (social media, PPC intelligence, content marketing) beyond pure SEO. Distinctive as the marketing generalist tool (Ahrefs is SEO-specialist). Priced $139.95-$499.95/mo across three main tiers. Real cost bloat: user seats + Local + Trends + Content Marketplace all charge extra.
At a glance
| Mailchimp | Semrush | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $13/mo | $139.95/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Flat Rate |
| Last verified | July 28, 2026 | July 26, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 28, 2026. Tracked daily.