Analytics & DataChecked October 3, 2026

Amplitude Pricing

Amplitude · Analytics & Data

The enterprise product analytics platform, publicly traded (AMPL). Positioned as the alternative to Mixpanel for product teams that need advanced funnels, cohorts, and predictive analytics at scale. Distinctive for its 'North Star' methodology framework that many product-led-growth companies now use as their operating rhythm. Free tier limited; paid custom based on tracked events — Growth typically $50-200/mo entry, enterprise deployments run $48K-100K+/yr. Real cost bloat: tracked event volume compounds fast.

In other words, Amplitude is the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions. Plus starts usage-based scaling per event; Growth is where enterprise features live. Steep learning curve for building meaningful funnels; SQL knowledge helps but isn't required. Native integrations with Segment, Mixpanel, and 100+ data sources; SDKs for all major platforms. Downside: event pricing scales aggressively past 1M events/mo, and setting up clean tracking taxonomy takes a dedicated data engineer.

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Pricing summary

Starting price

$49/mo

Pricing model

Per-user subscription

Per user / per month

Key limit

Varies by plan

Depends on tier

Free trial

Free plan available

No separate trial

Pricing verified for United States.View full pricing details on Amplitude's website

Machine-readable pricing: pricing.md ↓

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CDPs that sync to Amplitude

Hightouch

RudderStack

Segment

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Alternatives to consider

Early-stage product without dedicated analyst? Pick PostHog (free open-source) or Mixpanel (free 1M events). Need session replay + heatmaps? Hotjar.

All plans

See a plain-English answer to “How much does Amplitude cost?” →

Plan	Monthly	Annual	Key limit
Starter	Free	Free	free tier, 50K MTUs
PlusEntry tier	$49	$49	1,000 MTUs baseline, pay-as-you-go beyond
Enterprise	Custom	Custom	custom MTU volumes, dedicated support

All tier prices checked October 3, 2026 · View source →

View price history →

Price history

Price tracking is just getting started for Amplitude. Full history will build as we log changes. See what we have so far →

Common questions about Amplitude

Is Amplitude worth it?: Amplitude is the product analytics tool for product teams that need behavioral cohorts, funnel analysis, and retention charts to guide roadmap decisions. Plus starts usage-based scaling per event; Growth is where enterprise features live.
What are the pricing tiers of Amplitude?: Amplitude has 3 plans: Starter (free), Plus ($49/mo), Enterprise (custom).

Frequently asked questions

About Amplitude pricing.

Amplitude pricing starts at $49/month on monthly billing. Enterprise pricing is custom-quoted.

Amplitude offers a free plan with limitations, but no separate free trial of paid tiers.

Amplitude has 3 publicly-priced tiers as of October 3, 2026:
• Starter — free. free tier, 50K MTUs.
• Plus — $49/mo ($49/mo billed annually). 1,000 MTUs baseline, pay-as-you-go beyond.
• Enterprise — custom-priced. custom MTU volumes, dedicated support.

Yes. Amplitude has had 1 price change in the last 90 days. Most recent: Entry tier fell from $61 to $49/month on Nov 4, 2026. See full history at /tools/amplitude/price-history.

Amplitude sits in the mid-range for Analytics & Data tools. Of the 14 we track with published entry prices, 7 are cheaper and 6 are more expensive. Entry price is $49/month vs. a category median of $49/month.