Lusha vs Rox — Pricing, Plans, and Verified Costs (2026)
Lusha starts at $49.9/mo. Rox uses custom pricing — request a quote to compare.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Lusha (Per Seat) — Lusha bills on a fixed plan from $49.9/mo, so the listed price is what you pay regardless of volume.
- Rox (Per Usage) — Rox bills purely on usage. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
AI-native revenue platform building autonomous agents for enterprise sales. Enterprise-only, all pricing custom-quoted, reported deals starting mid-six figures. Founded by ex-Salesforce and Google execs. No public pricing, no self-serve. Positioned to compete with Gong + Salesforce Agentforce for the strategic revenue AI budget.
All plans compared
| Tier role | Plan | Lusha monthly | Lusha annual | Rox monthly | Rox annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Starter / — | $49.9 | $37.45 | — | — |
| Mid tier | Pro / — | $69.9 | $52.45 | — | — |
| Pro / power | Premium / — | $399.9 | $299.95 | — | — |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
Rox is worth it if… Rox is only relevant if you're a Fortune 1000 CRO comparing autonomous revenue AI platforms in a strategic evaluation. Deals reportedly start mid-six figures ($500K+/year).
Bottom line: Choose based on how you want to pay — Lusha is per seat, Rox is per usage.
Choose Lusha over Rox if…
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Rox if…
- You want to pay only for actual usage (per usage, custom pricing).
- You match the profile Rox is built for: only relevant if you're a Fortune 1000 CRO comparing autonomous revenue AI platforms in a strategic evaluation.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Lusha | Rox | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $49.9/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | September 10, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.