Pipedrive
Pipedrive · CRM & Sales
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
In other words, Pipedrive is the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants. Lite covers most basic needs; Growth adds automations and email tools. Setup takes an afternoon — it's often called "the CRM you actually use." Native integrations with Google Workspace, Slack, and Zapier's 8,000+ apps. Downside: weak on marketing automation and service ticketing versus HubSpot; the July 2025 restructure raised Growth ~34% vs the old Advanced tier, which annoyed longtime customers.
Pricing summary
$14/mo billed annually
Both
Main metered limit
2026-08-25 daily refresh: FLAG currency-mismatch on Premium tier. Stored Premium annual = $59; two US sources (g2.com, costbench.com) cite $49/user/mo annual, but a third source cites "Premium 59 EUR" annual. The $59 vs $49 gap looks like a EUR-vs-USD artifact, not a real price cut. Per currency-detection rule, NOT auto-applied. Needs manual check of pipedrive.com/en/pricing with the currency toggle set to USD. Lite/Growth/Ultimate all confirmed unchanged (24/14, 49/39, 99/79).
Need marketing automation or service ticketing? Pick HubSpot Sales Hub or Salesforce Sales Cloud.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
LiteEntry tier | $24 | $14Save 42% | lead + pipeline management, 500+ integrations, AI reports |
Growth | $49 | $39Save 20% | + email sync, automations, meeting scheduler, forecast reports |
Premium | $79 | $49Save 38% | + lead routing, custom scoring, AI multi-email, e-signatures |
Ultimate | $99 | $79Save 20% | + fortified security, phone+email enrichment, sandbox, extended support |
All tier prices verified August 25, 2026 · View source →
Price history
Price tracking is just getting started for Pipedrive. Full history will build as we log changes. See what we have so far →
Frequently asked questions
About Pipedrive pricing.
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At a glance
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