CRM & SalesPublicChecked October 4, 2026

Pipedrive Pricing

Pipedrive · CRM & Sales

Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.

In other words, Pipedrive is the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants. Lite covers most basic needs; Growth adds automations and email tools. Setup takes an afternoon — it's often called "the CRM you actually use." Native integrations with Google Workspace, Slack, and Zapier's 8,000+ apps. Downside: weak on marketing automation and service ticketing versus HubSpot; the July 2025 restructure raised Growth ~34% vs the old Advanced tier, which annoyed longtime customers.

📈 See price history Visit website

Pricing summary

Starting price

$24/mo

$14.9/mo billed annually

Pricing model

Per Seat

Both

Key limit

deals

Main metered limit

Free trial

14-day free trial

Pricing verified for United States.View full pricing details on Pipedrive's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

CDPs that sync to Pipedrive

Hightouch

RudderStack

Segment

Compare CDPs that integrate with Pipedrive →

Alternatives to consider

Need marketing automation or service ticketing? Pick HubSpot Sales Hub or Salesforce Sales Cloud.

All plans

See a plain-English answer to “How much does Pipedrive cost?” →

Plan	Monthly	Annual	Key limit
LiteEntry tier	$24	$14Save 42%	lead + pipeline management, 500+ integrations, AI reports
Growth	$49	$39Save 20%	+ email sync, automations, meeting scheduler, forecast reports
Premium	$79	$49Save 38%	+ lead routing, custom scoring, AI multi-email, e-signatures
Ultimate	$99	$79Save 20%	+ fortified security, phone+email enrichment, sandbox, extended support

All tier prices checked October 4, 2026 · View source →

View price history →

Price history

Price tracking is just getting started for Pipedrive. Full history will build as we log changes. See what we have so far →

Common questions about Pipedrive

Is Pipedrive worth it?: Pipedrive is the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants. Lite covers most basic needs; Growth adds automations and email tools.
What are the pricing tiers of Pipedrive?: Pipedrive has 4 plans: Lite ($24/mo), Growth ($49/mo), Premium ($79/mo), Ultimate ($99/mo).
Does Pipedrive offer annual discounts?: Yes. Paying annually brings the entry plan from $24/month down to $14.90/month — about 42% cheaper.

Frequently asked questions

About Pipedrive pricing.

Pipedrive pricing starts at $24/month on monthly billing, or $14.90/month if billed annually — a 42% saving. Pipedrive offers 4 paid plans in total, ranging from $24 to $99/month. Enterprise pricing is custom-quoted.

Free-plan and free-trial availability for Pipedrive isn't confirmed in our tracker yet.

Pipedrive has 4 publicly-priced tiers as of October 4, 2026:
• Lite — $24/mo ($14/mo billed annually). lead + pipeline management, 500+ integrations, AI reports.
• Growth — $49/mo ($39/mo billed annually). + email sync, automations, meeting scheduler, forecast reports.
• Premium — $79/mo ($49/mo billed annually). + lead routing, custom scoring, AI multi-email, e-signatures.
• Ultimate — $99/mo ($79/mo billed annually). + fortified security, phone+email enrichment, sandbox, extended support.

Pipedrive's pricing has been stable since Oct 11, 2026. See full history at /tools/pipedrive/price-history.

Pipedrive sits in the mid-range for CRM & Sales tools. Of the 19 we track with published entry prices, 5 are cheaper and 13 are more expensive. Entry price is $24/month vs. a category median of $49/month.