CRM & SalesPublicChecked October 2, 2026

Lusha Pricing

Lusha · CRM & Sales

B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.

In other words, Lusha is worth it for small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams. Very easy — browser extension for LinkedIn enrichment in one click. Native integrations with Salesforce, HubSpot, Pipedrive, and 30+ sales tools. Downside: data accuracy is 70-80% (industry average), and per-credit consumption scales fast for high-volume outbound.

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Pricing summary

Starting price

$49.9/mo

$37.45/mo billed annually

Pricing model

Per Seat

Both

Key limit

users + credits

Main metered limit

Free trial

Free plan available

No separate trial

Pricing verified for United States.View full pricing details on Lusha's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

Enterprise budget wanting best data? Pick ZoomInfo. Integrated dialer + sequences? Apollo.io. EU-focused? Cognism.

All plans

See a plain-English answer to “How much does Lusha cost?” →

Plan	Monthly	Annual	Key limit
Free	Free	Free	40 credits/mo
StarterEntry tier	$49.9	$37.45Save 25%	1 seat, 4,800 credits/year
Pro	$69.9	$52.45Save 25%	2 seats, 7,200 credits/year (slider up to 24K credits/yr)
Premium	$399.9	$299.95Save 25%	5 seats, 40,800 credits/year (slider up to 98,400 credits/yr)
Scale	Custom	Custom	enterprise, 50%+ off per-credit price

All tier prices checked October 2, 2026 · View source →

View price history →

Price history

Price tracking is just getting started for Lusha. Full history will build as we log changes. See what we have so far →

Common questions about Lusha

Is Lusha worth it?: Lusha is worth it for small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
What are the pricing tiers of Lusha?: Lusha has 5 plans: Free (free), Starter ($49.90/mo), Pro ($69.90/mo), Premium ($399.90/mo), Scale (free).
Does Lusha offer annual discounts?: Yes. Paying annually brings the entry plan from $49.90/month down to $37.45/month — about 25% cheaper.

Frequently asked questions

About Lusha pricing.

Lusha pricing starts at $49.90/month on monthly billing, or $37.45/month if billed annually — a 25% saving. Lusha offers 5 paid plans in total, ranging from $49.90 to $399.90/month. Enterprise pricing is custom-quoted.

Lusha offers a free plan with limitations, but no separate free trial of paid tiers.

Lusha has 5 publicly-priced tiers as of October 2, 2026:
• Free — free. 40 credits/mo.
• Starter — $49.90/mo ($37.45/mo billed annually). 1 seat, 4,800 credits/year.
• Pro — $69.90/mo ($52.45/mo billed annually). 2 seats, 7,200 credits/year (slider up to 24K credits/yr).
• Premium — $399.90/mo ($299.95/mo billed annually). 5 seats, 40,800 credits/year (slider up to 98,400 credits/yr).
• Scale — custom-priced. enterprise, 50%+ off per-credit price.

Lusha's pricing has been stable since Oct 11, 2026. See full history at /tools/lusha/price-history.

Lusha sits in the mid-range for CRM & Sales tools. Of the 19 we track with published entry prices, 11 are cheaper and 7 are more expensive. Entry price is $49.90/month vs. a category median of $49/month.