Mixpanel Pricing
Mixpanel · Analytics & Data
Mixpanel pricing starts at $24/user/month for the Growth plan (or $20/month billed annually). Mixpanel offers 3 plans: Free, Growth ($0.28/mo), and Enterprise (custom quote). The entry price has been stable since Jul 29, 2026.
Product analytics platform positioned as the alternative to Amplitude and PostHog for product teams tracking user behavior. Distinctive for its "anyone can analyze" self-serve UX and its Datawarehouse Connect feature that syncs from Snowflake/BigQuery. Priced free-$25/mo Growth to enterprise (custom). Owned by Bain Capital since 2018. Real cost bloat: monthly tracked events — high-scale products hit six-figure ARR quickly.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | 1M events/mo, unlimited seats |
GrowthEntry tier | $0.28 | — | volume discounts at scale |
Enterprise | Custom | Custom | advanced governance + support |
All tier prices verified July 28, 2026 · View source →
Price history
Price tracking is just getting started for Mixpanel. Full history will build as we log changes. See what we have so far →
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