ServiceNow
ServiceNow · Developer & Infrastructure
The dominant enterprise ITSM (IT Service Management) platform and low-code workflow-automation cloud, founded 2003. Positioned as the enterprise-scale alternative to Jira Service Management + BMC Remedy, with a strategy to consume all workflow-automation budgets across IT + HR + Customer Service + Field Service. Distinctive for its Now Platform (unified low-code workflow engine) + Now Assist AI (2024 launch, positioned against Copilot). Publicly traded (NYSE: NOW), $150B+ market cap. Real contracts $50K-$50M+/year with enterprise typically $500K-$5M+. Serves 8,100+ enterprises including 85% of Fortune 500.
In other words, ServiceNow is worth it for large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools. ITSM Standard covers core incident/change/service catalog; Professional adds analytics + mobile; Enterprise adds AI Ops + virtual agent; Now Platform Enterprise for full multi-cloud workflow spend. Steep learning curve; certified partner implementation typical (6-18 month deployments, $500K-$5M implementation cost). Deep integrations across 500+ enterprise apps. Downside: opaque pricing (custom quotes, real annual contracts $500K-$50M+), and 3-5x total cost of ownership when factoring implementation + admin + custom app development.
Pricing summary
Per user / per month
Main metered limit
Not applicable
Mid-market ITSM without enterprise cost? Pick Jira Service Management (Atlassian) or Freshservice (Freshworks). SMB IT tickets? Zendesk Suite (already tracked) or SysAid. HR service delivery only? BambooHR or Rippling. Just customer service (not IT)? Zendesk Suite or Intercom.
All plans
See a plain-English answer to “How much does ServiceNow cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
ITSM FoundationEntry tier | $100 | $100 | CURRENT entry tier (replaced Standard on 2026-04-09). Reference ~$70-$100/fulfiller/mo, quote-based. Incident (basic), Request, Asset & Cost, Virtual Agent, Predictive Intelligence, and Now Assist generative AI out of the box |
ITSM Advanced | $200 | $200 | CURRENT mid tier (replaces Pro / Pro Plus). Reference ~$100-$180/fulfiller/mo. Adds AI-agent-executed tasks, voice agents, process mining, deeper analytics |
ITSM Prime | $300 | $300 | CURRENT top tier (replaces Enterprise / Enterprise Plus). Reference ~$150-$250+/fulfiller/mo. Adds fully autonomous AI agents, custom AI skill building, Level 1 service desk AI specialist |
Now Platform Enterprise | Custom | Custom | Full multi-app platform (ITSM + HR SD + CSM + FSM + Now Assist AI); real contracts $200K-$50M+/year |
LEGACY (retired 2026-04-09) | — | — | Standard / Pro / Pro Plus / Enterprise / Enterprise Plus were retired on 2026-04-09 and mapped onto Foundation / Advanced / Prime. Existing contracts run to renewal |
Pricing under review · View source →
Price history
Price tracking is just getting started for ServiceNow. Full history will build as we log changes. See what we have so far →
Common questions about ServiceNow
- How much does ServiceNow cost in 2026?
- Does ServiceNow have a free plan?
- What are the best ServiceNow alternatives in 2026?
- Is ServiceNow worth it?
- ServiceNow is worth it for large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools. ITSM Standard covers core incident/change/service catalog; Professional adds analytics + mobile; Enterprise adds AI Ops + virtual agent; Now Platform Enterprise for full multi-cloud workflow spend.
- What are the pricing tiers of ServiceNow?
- ServiceNow has 5 plans: ITSM Foundation ($100/mo), ITSM Advanced ($200/mo), ITSM Prime ($300/mo), Now Platform Enterprise (custom), LEGACY (retired 2026-04-09) (free).
Frequently asked questions
About ServiceNow pricing.
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At a glance
- Key limit metric
- Fulfiller users + business apps
- Pricing transparency
- Opaque
Integrates and connects
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