ServiceNow
ServiceNow · Developer & Infrastructure
The dominant enterprise ITSM (IT Service Management) platform and low-code workflow-automation cloud, founded 2003. Positioned as the enterprise-scale alternative to Jira Service Management + BMC Remedy, with a strategy to consume all workflow-automation budgets across IT + HR + Customer Service + Field Service. Distinctive for its Now Platform (unified low-code workflow engine) + Now Assist AI (2024 launch, positioned against Copilot). Publicly traded (NYSE: NOW), $150B+ market cap. Real contracts $50K-$50M+/year with enterprise typically $500K-$5M+. Serves 8,100+ enterprises including 85% of Fortune 500.
In other words, ServiceNow is worth it for large enterprises (2,000+ employees) that need to consolidate IT + HR + Customer Service + facilities workflows on a single unified platform — particularly if you're modernizing legacy BMC Remedy, Jira SM, or custom ticketing tools. ITSM Standard covers core incident/change/service catalog; Professional adds analytics + mobile; Enterprise adds AI Ops + virtual agent; Now Platform Enterprise for full multi-cloud workflow spend. Steep learning curve; certified partner implementation typical (6-18 month deployments, $500K-$5M implementation cost). Deep integrations across 500+ enterprise apps. Downside: opaque pricing (custom quotes, real annual contracts $500K-$50M+), and 3-5x total cost of ownership when factoring implementation + admin + custom app development.
Pricing summary
Per user / per month
Main metered limit
Added 2026-08-12 as G2 top-55 brand-gap batch (rank #91). Pricing is quote-based; reference $100-$400/fulfiller/mo per third-party trackers (Vendr, Gartner, TrustRadius) across ITSM Standard/Professional/Enterprise. Real contracts scale by fulfiller count + business apps + custom workflow modules; typical mid-market $200K-$1M/year, enterprise $500K-$50M+/year. Publicly traded NYSE: NOW, ~$150B market cap. Founded 2003. Serves 8,100+ enterprises. Pricing Transparency = Partial. Multi-product vendor (ITSM, HR SD, CSM, FSM, Now Assist AI, Platform) — tracked here at flagship ITSM level. Could split into product-line records later.
Not applicable
Mid-market ITSM without enterprise cost? Pick Jira Service Management (Atlassian) or Freshservice (Freshworks). SMB IT tickets? Zendesk Suite (already tracked) or SysAid. HR service delivery only? BambooHR or Rippling. Just customer service (not IT)? Zendesk Suite or Intercom.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
ITSM StandardEntry tier | $100 | $100 | reference ~$100-$150/fulfiller/mo (custom-quoted); incident + problem + change + release + service catalog |
ITSM Professional | $200 | $200 | reference ~$150-$250/fulfiller/mo; adds performance analytics, mobile agent, service portal builder |
ITSM Enterprise | $300 | $300 | reference ~$200-$400/fulfiller/mo; adds AI Ops, predictive intelligence, virtual agent, workflow studio |
Now Platform Enterprise | Custom | Custom | Full multi-app platform (ITSM + HR SD + CSM + FSM + Now Assist AI); real contracts $200K-$50M+/year |
All tier prices verified August 12, 2026 · View source →
Price history
Price tracking is just getting started for ServiceNow. Full history will build as we log changes. See what we have so far →
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At a glance
- Key limit metric
- Fulfiller users + business apps
- Pricing transparency
- Partial
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