Affinity vs Lusha — Pricing, Plans, and Verified Costs (2026)
Affinity starts at $166.67/mo. Lusha starts at $49.9/mo. Lusha is $116.76999999999998/mo cheaper on the entry tier than Affinity.
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
All plans compared
| Tier role | Plan | Affinity monthly | Affinity annual | Lusha monthly | Lusha annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Essential / Starter | $166.67 | $166.67 | $49.9 | $37.45 |
| Mid tier | Scale / Pro | $191.67 | $191.67 | $69.9 | $52.45 |
| Pro / power | Advanced / Premium | $225 | $225 | $399.9 | $299.95 |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Affinity is worth it if… Affinity (Publisher/Photo/Designer) is worth it for professional designers who resent Adobe's subscription model and want perpetual-license alternatives to Photoshop, Illustrator, and InDesign. One-time purchase covers all three apps for life; universal license works on Mac + Windows + iPad.
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Affinity over Lusha if…
Choose Affinity if…
- You want fixed-price predictability (per seat, from $166.67/mo).
- You match the profile Affinity is built for: Affinity (Publisher/Photo/Designer) is worth it for professional designers who resent Adobe's subscription model and want perpetual-license alternatives to Photoshop, Illustrator, and InDesign.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Affinity | Lusha | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $166.67/mo | $49.9/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Checked October 2, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 2, 2026. Tracked daily.