Apollo.io vs Rox — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Rox uses custom pricing — request a quote to compare.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Apollo.io (Per Seat) — Apollo.io bills on a fixed plan from $59/mo, so the listed price is what you pay regardless of volume.
- Rox (Per Usage) — Rox bills purely on usage. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
AI-native revenue platform building autonomous agents for enterprise sales. Enterprise-only, all pricing custom-quoted, reported deals starting mid-six figures. Founded by ex-Salesforce and Google execs. No public pricing, no self-serve. Positioned to compete with Gong + Salesforce Agentforce for the strategic revenue AI budget.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Rox monthly | Rox annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Basic / — | $59 | $49 | — | — |
| Pro / power | Professional / — | $99 | $79 | — | — |
| Teams | Organization / — | $149 | $119 | — | — |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Rox is worth it if… Rox is only relevant if you're a Fortune 1000 CRO comparing autonomous revenue AI platforms in a strategic evaluation. Deals reportedly start mid-six figures ($500K+/year).
Bottom line: Choose based on how you want to pay — Apollo.io is per seat, Rox is per usage.
Choose Apollo.io over Rox if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Rox if…
- You want to pay only for actual usage (per usage, custom pricing).
- You match the profile Rox is built for: only relevant if you're a Fortune 1000 CRO comparing autonomous revenue AI platforms in a strategic evaluation.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Rox | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $59/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | September 10, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.