Artisan vs Folk — Pricing, Plans, and Verified Costs (2026)
Folk starts at $30/mo. Artisan uses custom pricing — request a quote to compare.
AI-native sales platform anchored by Ava, an autonomous AI SDR that finds prospects, writes personalized outreach, and books meetings. Pricing: enterprise-only starting ~$3K/mo per Ava agent, Multi-agent deployments custom. Popular with Series A-B startups scaling GTM without adding SDR headcount.
Lightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.
All plans compared
| Tier role | Plan | Artisan monthly | Artisan annual | Folk monthly | Folk annual |
|---|---|---|---|---|---|
| Entry paid | Ava / Standard | $3000 | $3000 | $30 | $24 |
| Pro / power | — / Premium | — | — | $60 | $48 |
| Enterprise | — / Custom | — | — | $100 | $80 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Artisan is worth it if… scaling startups where founders don't want to hire and manage a 5-10 person SDR team. Ava at ~$3K/mo does the work of a low-mid tier SDR at 30% the cost.
Folk is worth it if… founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline. Standard covers small teams; Premium adds deal management and API.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Artisan over Folk if…
Choose Artisan if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Artisan is built for: scaling startups where founders don't want to hire and manage a 5-10 person SDR team.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Folk if…
- You want fixed-price predictability (per seat, from $30/mo).
- You match the profile Folk is built for: founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Artisan | Folk | |
|---|---|---|
| Free plan | No | No |
| Entry price | Custom | $30/mo |
| Enterprise available | No | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | — | September 13, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.