Attio vs Rox — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. Rox uses custom pricing — request a quote to compare.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Attio (Per Seat) — Attio bills on a fixed plan from $44/mo, so the listed price is what you pay regardless of volume.
- Rox (Per Usage) — Rox bills purely on usage. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
AI-native revenue platform building autonomous agents for enterprise sales. Enterprise-only, all pricing custom-quoted, reported deals starting mid-six figures. Founded by ex-Salesforce and Google execs. No public pricing, no self-serve. Positioned to compete with Gong + Salesforce Agentforce for the strategic revenue AI budget.
All plans compared
| Tier role | Plan | Attio monthly | Attio annual | Rox monthly | Rox annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Plus / — | $44 | $35 | — | — |
| Pro / power | Pro / — | $99 | $79 | — | — |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
Rox is worth it if… Rox is only relevant if you're a Fortune 1000 CRO comparing autonomous revenue AI platforms in a strategic evaluation. Deals reportedly start mid-six figures ($500K+/year).
Bottom line: Choose based on how you want to pay — Attio is per seat, Rox is per usage.
Choose Attio over Rox if…
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Rox if…
- You want to pay only for actual usage (per usage, custom pricing).
- You match the profile Rox is built for: only relevant if you're a Fortune 1000 CRO comparing autonomous revenue AI platforms in a strategic evaluation.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Attio | Rox | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $44/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | September 16, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 16, 2026. Tracked daily.