CRM & SalesPublicPricing under review

Attio Pricing

Attio · CRM & Sales

AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.

In other words, Attio is worth it for modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats). Very easy for anyone spreadsheet-fluent; API-first design appeals to technical founders. Native integrations with Slack, Gmail, Zapier, and a growing developer ecosystem. Downside: newer than Pipedrive/HubSpot with a smaller feature surface, no built-in marketing automation, and 2026 credit-based AI pricing can add up fast beyond included allowances.

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Pricing summary

Starting price

$44/mo

$35/mo billed annually

Pricing model

Per Seat

Both

Key limit

Objects / records

Main metered limit

Free trial

Free plan available

No separate trial

Pricing verified for United States.View full pricing details on Attio's website

Machine-readable pricing: pricing.md ↓

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Alternatives to consider

Traditional sales team that wants preset pipelines? Pick Pipedrive or HubSpot Sales Hub. Enterprise needing legacy features? Salesforce Sales Cloud. Simpler alternative with no credit system? Folk.

All plans

See a plain-English answer to “How much does Attio cost?” →

Plan	Monthly	Annual	Key limit
Free	Free	Free	3 seats, 3 objects, 50K records, 100 seat credits + 250 workspace credits/mo, basic CRM
PlusEntry tier	$44	$35Save 20%	10 seats, 5 objects, 250K records, 500 seat + 1,500 workspace credits/mo, private lists, enhanced email
Pro	$99	$79Save 20%	Unlimited seats, 12 objects, 1M records, 1,000 seat + 10,000 workspace credits/mo, Call Intelligence + sequences + advanced reporting
Enterprise	Custom	Custom	Unlimited objects/teams, 2,500 seat + custom workspace credits/mo, SAML/SSO, SCIM, advanced admin

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Price history

Price tracking is just getting started for Attio. Full history will build as we log changes. See what we have so far →

Common questions about Attio

Is Attio worth it?: Attio is worth it for modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
What are the pricing tiers of Attio?: Attio has 4 plans: Free (free), Plus ($44/mo), Pro ($99/mo), Enterprise (custom).
Does Attio offer annual discounts?: Yes. Paying annually brings the entry plan from $44/month down to $35/month — about 20% cheaper.

Frequently asked questions

About Attio pricing.

Attio pricing starts at $44/month on monthly billing, or $35/month if billed annually — a 20% saving. Attio offers 4 paid plans in total, ranging from $44 to $99/month. Enterprise pricing is custom-quoted.

Attio offers a free plan with limitations, but no separate free trial of paid tiers.

Attio has 4 publicly-priced tiers as of September 27, 2026:
• Free — free. 3 seats, 3 objects, 50K records, 100 seat credits + 250 workspace credits/mo, basic CRM.
• Plus — $44/mo ($35/mo billed annually). 10 seats, 5 objects, 250K records, 500 seat + 1,500 workspace credits/mo, private lists, enhanced email.
• Pro — $99/mo ($79/mo billed annually). Unlimited seats, 12 objects, 1M records, 1,000 seat + 10,000 workspace credits/mo, Call Intelligence + sequences + advanced reporting.
• Enterprise — custom-priced. Unlimited objects/teams, 2,500 seat + custom workspace credits/mo, SAML/SSO, SCIM, advanced admin.

Yes. Attio has had 2 price changes in the last 90 days. Most recent: Pro tier rose from $86 to $99/month on Aug 12, 2026. See full history at /tools/attio/price-history.

Attio sits in the mid-range for CRM & Sales tools. Of the 19 we track with published entry prices, 8 are cheaper and 10 are more expensive. Entry price is $44/month vs. a category median of $49/month.