Attio
Attio · CRM & Sales
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
In other words, Attio is worth it for modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats). Very easy for anyone spreadsheet-fluent; API-first design appeals to technical founders. Native integrations with Slack, Gmail, Zapier, and a growing developer ecosystem. Downside: newer than Pipedrive/HubSpot with a smaller feature surface, no built-in marketing automation, and 2026 credit-based AI pricing can add up fast beyond included allowances.
Pricing summary
$35/mo billed annually
Both
Main metered limit
RESOLVED 2026-08-12: Manually verified against attio.com/pricing. Confirmed July 2026 price increase: Plus $29 → $35 annual (+20.7%), Pro $69 → $79 annual (+14.5%). Monthly-billed: Plus $36 → $44 (+22%), Pro $86 → $99 (+15%). Higher-end of the conflicting source estimates was correct. Attio also moved AI features (Ask Attio, agents, enrichment) onto a credit system: 100/500/1,000/2,500 seat credits per user + 250/1,500/10,000/custom workspace credits by tier. Add-on credit packs: +5K = $70/mo annual, +10K = $120, +25K = $260, +50K = $475. Pending Review → Verified. Legacy May 20 'Entry $36' snapshot renamed to 'Plus' for tier-continuity in price history graph. Fresh Aug 12 Plus + Pro baselines added with Direction = Up + Change Rationale per SKILL (real vendor increase, not tracker correction).
No separate trial
Traditional sales team that wants preset pipelines? Pick Pipedrive or HubSpot Sales Hub. Enterprise needing legacy features? Salesforce Sales Cloud. Simpler alternative with no credit system? Folk.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | 3 seats, 3 objects, 50K records, 100 seat credits + 250 workspace credits/mo, basic CRM |
PlusEntry tier | $44 | $35Save 20% | 10 seats, 5 objects, 250K records, 500 seat + 1,500 workspace credits/mo, private lists, enhanced email |
Pro | $99 | $79Save 20% | Unlimited seats, 12 objects, 1M records, 1,000 seat + 10,000 workspace credits/mo, Call Intelligence + sequences + advanced reporting |
Enterprise | Custom | Custom | Unlimited objects/teams, 2,500 seat + custom workspace credits/mo, SAML/SSO, SCIM, advanced admin |
All tier prices verified August 19, 2026 · View source →
Price history
Price tracking is just getting started for Attio. Full history will build as we log changes. See what we have so far →
Frequently asked questions
About Attio pricing.
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At a glance
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