CleverTap vs Lightfield — Pricing, Plans, and Verified Costs (2026)
CleverTap starts at $85/mo. Lightfield uses custom pricing — request a quote to compare.
See price history: CleverTap · Lightfield
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- CleverTap (Per Usage) — CleverTap bills on usage — Monthly Active Users (MAU) on top of a paid plan starting at $85/mo. The plan includes an allowance; anything beyond it is metered.
- Lightfield (Per Seat) — Lightfield bills on a fixed plan, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement and retention platform for consumer apps, pricing by monthly active users rather than seats, with push, in-app, email, SMS, WhatsApp and RCS in one orchestration layer.
AI-native CRM that lets you query your customer data in natural language ("which customers asked for this feature?"), auto-updates from calls and emails, and comes with a one-hour migration agent that rebuilds your Salesforce or HubSpot data model. Used by 3,000+ companies. Free plan available; Startup at $36/user/month adds call intelligence, automatic data enrichment, unlimited agent queries, and 10,000 records. Pro at $99/user/month expands to 50,000 records, 10,000 workflow events, and white-glove migration.
All plans compared
| Tier role | Plan | CleverTap monthly | CleverTap annual | Lightfield monthly | Lightfield annual |
|---|---|---|---|---|---|
| Free / starter | — / Starter | — | — | Free | Free |
| Entry paid | Core (up to 5,000 MAU) / Pro | $85 | $85 | $849 | $849 |
| Mid tier 1 | Core (up to 20,000 MAU) / — | $275 | $275 | — | — |
| Mid tier 2 | Core (up to 40,000 MAU) / — | $550 | $550 | — | — |
| Mid tier 3 | Core (up to 60,000 MAU) / — | $825 | $825 | — | — |
| Mid tier 4 | Core (up to 80,000 MAU) / — | $1100 | $1100 | — | — |
| Pro / power | Core (up to 100,000 MAU) / Growth | $1300 | $1300 | $1999 | $1999 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
CleverTap is worth it if… CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.
Lightfield is worth it if… small sales teams (2-30 reps) that want a modern, streamlined CRM alternative to Salesforce or HubSpot without the enterprise overhead — particularly if you value simple pipelines and quick setup. Starter covers small teams; Pro adds advanced automations and reporting.
Bottom line: Choose based on how you want to pay — CleverTap is per usage, Lightfield is per seat.
Choose CleverTap over Lightfield if…
Choose CleverTap if…
- You want to pay only for actual usage (per usage, from $85/mo).
- You match the profile CleverTap is built for: ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once.
- You're building for fintech.
Choose Lightfield if…
- You want fixed-price predictability (per seat, a free entry tier).
- You match the profile Lightfield is built for: small sales teams (2-30 reps) that want a modern, streamlined CRM alternative to Salesforce or HubSpot without the enterprise overhead — particularly if you value simple pipelines and quick setup.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| CleverTap | Lightfield | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $85/mo | Free |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Verification | Verified November 11, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified November 11, 2026. Verification cadence varies by tool; check each tool page.
Frequently asked questions
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Common questions about CleverTap and Lightfield
- How much does CleverTap cost in 2026?
- Does CleverTap have a free plan?
- How often does CleverTap change prices?
- What are the best CleverTap alternatives in 2026?
- How much does Lightfield cost in 2026?
- Does Lightfield have a free plan?
- How often does Lightfield change prices?
- What are the best Lightfield alternatives in 2026?