How much does CleverTap cost in 2026?
CleverTap's cheapest paid plan is Core (up to 5,000 MAU) at $85/month. The full tier structure runs from $85 through Ultimate at $1300/month across 3 plans. CleverTap sits in the CRM & Sales category, where SaaS Price Hub tracks 31 tools with verified pricing. Verified against CleverTap's pricing page.
⏱ Verified 5 days ago — this page pulls live from our directory and updates within 24 hours of any tracked price change.
What are all the CleverTap pricing tiers?
CleverTap publishes 3 plans:
- •Core (up to 5,000 MAU): $85/month ($85/month billed annually) — self-serve; 600+ CleverAI tokens, omnichannel engagement, behavioural segmentation, 3-year data retention
- •Core (up to 20,000 MAU): $275/month ($275/month billed annually) — same features, higher MAU band
- •Core (up to 40,000 MAU): $550/month ($550/month billed annually) — same features, higher MAU band
- •Core (up to 60,000 MAU): $825/month ($825/month billed annually) — same features, higher MAU band
- •Core (up to 80,000 MAU): $1100/month ($1100/month billed annually) — same features, higher MAU band
- •Core (up to 100,000 MAU): $1300/month ($1300/month billed annually) — same features, higher MAU band
- •Pro: custom quote — quote-only; 5,000+ CleverAI tokens, automated segmentation, send-time and channel optimisation
- •Ultimate: custom quote — quote-only; 6,000+ CleverAI tokens, agentic orchestration, predictions, 10-year data retention
Is CleverTap priced per seat, per usage, or hybrid?
CleverTap is priced per usage (Per Usage), with monthly active users (mau) as the limit that drives cost.
How often does CleverTap change its pricing?
SaaS Price Hub has recorded no tracked list-price change for CleverTap in the last 12 months. Prices are sourced from the vendor's own page; verification cadence varies by tool, so check the tool page for its last confirmation date.
Full CleverTap price historyWhere can I find CleverTap's official pricing page?
CleverTap publishes its own pricing at clevertap.com/pricing.
CleverTap official pricing pageCompare CleverTap pricing to alternatives
Quick facts about CleverTap pricing
- Pricing model
- Per Usage
- Key limit metric
- Monthly Active Users (MAU)
- Free trial
- 30 days
- Enterprise pricing
- Available (custom quote)
- Native currency
- USD
- Category
- CRM & Sales
Who is CleverTap best for?
In other words, CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.
What is CleverTap not for?
Look elsewhere if your audience is B2B with a small, stable user base — MAU-based pricing punishes low-volume, high-value accounts, where a per-seat marketing platform costs far less.
CleverTap plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
| Core (up to 5,000 MAU) | 85 | 85 | self-serve; 600+ CleverAI tokens, omnichannel engagement, behavioural segmentation, 3-year data retention |
| Core (up to 20,000 MAU) | 275 | 275 | same features, higher MAU band |
| Core (up to 40,000 MAU) | 550 | 550 | same features, higher MAU band |
| Core (up to 60,000 MAU) | 825 | 825 | same features, higher MAU band |
| Core (up to 80,000 MAU) | 1100 | 1100 | same features, higher MAU band |
| Core (up to 100,000 MAU) | 1300 | 1300 | same features, higher MAU band |
| Pro | custom | custom | quote-only; 5,000+ CleverAI tokens, automated segmentation, send-time and channel optimisation |
| Ultimate | custom | custom | quote-only; 6,000+ CleverAI tokens, agentic orchestration, predictions, 10-year data retention |
Answer generated from SaaS Price Hub's vendor-sourced pricing tracker; verification cadence varies by tool. Last updated November 11, 2026.
Browse all questions