Lusha vs Nooks — Pricing, Plans, and Verified Costs (2026)
Lusha starts at $49.9/mo. Nooks uses custom pricing — request a quote to compare.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
AI-native power dialer + parallel dialer with real-time call coaching and automated call analysis. Pricing: reference $99-149/user/mo (varies with dialer type and volume). Popular with high-velocity sales teams (SDRs, inside sales) doing 50-200+ calls/day.
All plans compared
| Tier role | Plan | Lusha monthly | Lusha annual | Nooks monthly | Nooks annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Starter / Reference | $49.9 | $37.45 | $99 | $99 |
| Mid tier | Pro / — | $69.9 | $52.45 | — | — |
| Pro / power | Premium / — | $399.9 | $299.95 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
Nooks is worth it if… sales teams that make 50+ calls per day per rep — the parallel dialer (dial 3-5 numbers at once, connect only when someone picks up) can 3x connect rates. AI call analysis provides real-time coaching.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Lusha over Nooks if…
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Nooks if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Nooks is built for: sales teams that make 50+ calls per day per rep — the parallel dialer (dial 3-5 numbers at once, connect only when someone picks up) can 3x connect rates.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Lusha | Nooks | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $49.9/mo | Custom |
| Enterprise available | Yes | No |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 10, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.