BrightLocal
BrightLocal · Marketing & Email
Local SEO platform for agencies managing multi-location clients, valued for Google Business Profile tracking and local ranking audits. Positioned as the alternative to Semrush (now Adobe) and Ahrefs for the specific niche of local search. Distinctive for citation building and reputation management modules that generalist SEO tools skip. Priced $39-$79/mo (Track), popular with SEO agencies serving dentists, restaurants, home services, and other geo-dependent businesses.
In other words, BrightLocal is worth it for local marketing agencies and multi-location brands that need Google Business Profile management, review monitoring, and citation building across dozens of locations — one tool for the whole local SEO stack. Manage covers small agencies; Grow adds white-label reports and more locations. Easy setup with location import; the depth reveals itself over time. Native integrations with Google Business Profile, Yext, Facebook, and 100+ directories. Downside: interface is functional not beautiful, and Grow tier gets expensive with 20+ locations.
Pricing summary
$29/mo billed annually
Both
Main metered limit
2026-08-31 daily refresh — VERIFIED CLEAN, no change applied. All three tiers matched stored monthly rates exactly for a single location: Track $39, Manage $49, Grow $59. Confirmed by BrightLocal's own help centre article ('How much does BrightLocal cost?') plus capterra.com and localdominator.co. Annual billing reported at ~25% off, consistent with the stored annual column (39 → 29 is 25.6%). No movement, no Weekly Price Changes row written. Sources note prices scale by location count (Grow is $179/mo for 11-20 locations, $269/mo for 21-30), which the stored per-location framing already implies but does not spell out. --- Verified 2026-07-28: BrightLocal Track plan $39/mo confirmed. USD-priced globally (UK-based but bills in USD).
Single-location small business? Google Business Profile (free) covers 80% of needs. Enterprise multi-location? Yext or Rio SEO.
All plans
See a plain-English answer to “How much does BrightLocal cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
TrackEntry tier | $39 | $29Save 26% | 1 location, monitoring + reporting |
Manage | $49 | $36Save 27% | adds listings management |
Grow | $59 | $44Save 25% | adds reputation management |
All tier prices verified September 19, 2026 · View source →
Price history
Price tracking is just getting started for BrightLocal. Full history will build as we log changes. See what we have so far →
Common questions about BrightLocal
- How much does BrightLocal cost in 2026?
- Does BrightLocal have a free plan?
- How often does BrightLocal change prices?
- What are the best BrightLocal alternatives in 2026?
- Is BrightLocal worth it?
- BrightLocal is worth it for local marketing agencies and multi-location brands that need Google Business Profile management, review monitoring, and citation building across dozens of locations — one tool for the whole local SEO stack. Manage covers small agencies; Grow adds white-label reports and more locations.
- What are the pricing tiers of BrightLocal?
- BrightLocal has 3 plans: Track ($39/mo), Manage ($49/mo), Grow ($59/mo).
- Does BrightLocal offer annual discounts?
- Yes. Paying annually brings the entry plan from $39/month down to $29/month — about 26% cheaper.
Frequently asked questions
About BrightLocal pricing.
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At a glance
- Key limit metric
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