Sprout Social
Sprout Social · Marketing & Email
Social media management platform positioned as the modern, marketer-friendly alternative to Hootsuite — known for its polished UI + better analytics + Salesforce/Zendesk-tier support integrations. Distinctive for its Smart Inbox (unified message queue) and best-in-class reporting used by 34,000+ brands. Priced $199-$499/user/mo across Standard/Professional/Advanced tiers plus custom Enterprise. Public since 2019 (NASDAQ: SPT), $1.5B market cap. Acquired Tagger (influencer marketing) in 2023 and Repustate (AI/sentiment analysis) in 2022.
In other words, Sprout Social is worth it for marketing teams (5-100 people) that treat social as a revenue channel and want modern UI + deep analytics + CRM integrations — particularly if Hootsuite feels dated. Standard covers small teams (5 profiles); Professional adds unlimited profiles + competitive reports; Advanced adds chatbots + sentiment analysis; Enterprise adds SSO and advanced permissions. Very easy setup (dashboard is famously polished). Deep native integrations with Salesforce, HubSpot, Zendesk plus every major social network. Downside: per-seat pricing is aggressive ($199 entry vs Hootsuite $99 or Buffer $6), and small teams often overpay for the top tier's Advanced Listening add-ons.
Pricing summary
$199/mo billed annually
Per user / per month
Main metered limit
Added 2026-08-12 as part of G2 top-55 brand-gap batch (rank #18). Prices verified against sproutsocial.com/pricing. Annual billing saves ~20-25% (Standard $249 monthly → $199 annual). All plans include 30-day free trial. Enterprise tier available for organizations needing custom compliance + advanced permissions. Sprout Social has separate 'Enterprise' branding for its most-scaled tier vs its top published tier 'Advanced'. Public company since 2019 (NASDAQ: SPT).
Cheaper for small teams? Pick Buffer ($6/mo entry) or Later. Deeper enterprise governance? Hootsuite. Just influencer marketing? CreatorIQ or Modash. Better for e-commerce/community? Emplifi or Khoros.
All plans
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
StandardEntry tier | $249 | $199Save 20% | per seat/mo, 5 social profiles, all-in-one social inbox, review management, publishing + scheduling, basic reporting |
Professional | $399 | $299Save 25% | Unlimited social profiles, competitive reports, trend analysis, custom workflows, response time reporting |
Advanced | $599 | $499Save 17% | Advanced automation, chatbots, sentiment analysis, digital asset library, custom URL tracking |
Enterprise | Custom | Custom | Bundled Sprout Social + Enterprise support, SSO, advanced permissions, dedicated CSM |
All tier prices verified August 12, 2026 · View source →
Price history
Price tracking is just getting started for Sprout Social. Full history will build as we log changes. See what we have so far →
Common questions about Sprout Social
Frequently asked questions
About Sprout Social pricing.
Alternatives in Marketing & Email (16)
See how Sprout Social compares to other Marketing & Email tools we track. Prices verified daily.
At a glance
- Key limit metric
- Social profiles + users
- Pricing transparency
- Public
Integrates and connects
Not the right fit?
See alternatives to Sprout Social