CleverTap vs Freshsales — Pricing, Plans, and Verified Costs (2026)
CleverTap starts at $85/mo. Freshsales starts at $11/mo. Freshsales is $74/mo cheaper on the entry tier than CleverTap.
See price history: CleverTap · Freshsales
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- CleverTap (Per Usage) — CleverTap bills on usage — Monthly Active Users (MAU) on top of a paid plan starting at $85/mo. The plan includes an allowance; anything beyond it is metered.
- Freshsales (Per Seat) — Freshsales bills on a fixed plan from $11/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement and retention platform for consumer apps, pricing by monthly active users rather than seats, with push, in-app, email, SMS, WhatsApp and RCS in one orchestration layer.
CRM from Freshworks (publicly traded, ~$5B market cap), positioned as the value alternative to Salesforce Starter and HubSpot Sales. Distinctive for its Freddy AI features built in at lower tiers rather than charged separately at competitors. Notable 2026 pricing move: cut Growth plan from $15 to $11/user in June 2026 to defend the low end against HubSpot Free and monday CRM. Popular with SMB sales teams that outgrew spreadsheets.
All plans compared
| Tier role | Plan | CleverTap monthly | CleverTap annual | Freshsales monthly | Freshsales annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Core (up to 5,000 MAU) / Growth | $85 | $85 | $11 | $9 |
| Mid tier 1 | Core (up to 20,000 MAU) / — | $275 | $275 | — | — |
| Mid tier 2 | Core (up to 40,000 MAU) / — | $550 | $550 | — | — |
| Mid tier 3 | Core (up to 60,000 MAU) / — | $825 | $825 | — | — |
| Mid tier 4 | Core (up to 80,000 MAU) / — | $1100 | $1100 | — | — |
| Pro / power | Core (up to 100,000 MAU) / Pro | $1300 | $1300 | $47 | $39 |
| Enterprise | — / Enterprise | — | — | $71 | $59 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
CleverTap is worth it if… CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.
Freshsales is worth it if… small-to-mid sales teams (5-50 reps) that want a CRM bundled inside the Freshworks ecosystem (Freshdesk, Freshchat, Freshcaller) — particularly if you value single-vendor simplicity over best-in-class. Growth is the entry paid tier; Pro adds advanced automation and territories; Enterprise adds AI-based lead scoring.
Bottom line: Choose based on how you want to pay — CleverTap is per usage, Freshsales is per seat.
Choose CleverTap over Freshsales if…
Choose CleverTap if…
- You want to pay only for actual usage (per usage, from $85/mo).
- You match the profile CleverTap is built for: ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once.
- You're building for fintech.
Choose Freshsales if…
- You want fixed-price predictability (per seat, from $11/mo).
- You match the profile Freshsales is built for: small-to-mid sales teams (5-50 reps) that want a CRM bundled inside the Freshworks ecosystem (Freshdesk, Freshchat, Freshcaller) — particularly if you value single-vendor simplicity over best-in-class.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| CleverTap | Freshsales | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $85/mo | $11/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Verification | Verified November 11, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified November 11, 2026. Verification cadence varies by tool; check each tool page.
Frequently asked questions
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Common questions about CleverTap and Freshsales
- How much does CleverTap cost in 2026?
- Does CleverTap have a free plan?
- How often does CleverTap change prices?
- What are the best CleverTap alternatives in 2026?
- How much does Freshsales cost in 2026?
- Does Freshsales have a free plan?
- How often does Freshsales change prices?
- What are the best Freshsales alternatives in 2026?