CleverTap vs monday CRM — Pricing, Plans, and Verified Costs (2026)
CleverTap starts at $85/mo. monday CRM starts at $15/mo. monday CRM is $70/mo cheaper on the entry tier than CleverTap.
See price history: CleverTap · monday CRM
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- CleverTap (Per Usage) — CleverTap bills on usage — Monthly Active Users (MAU) on top of a paid plan starting at $85/mo. The plan includes an allowance; anything beyond it is metered.
- monday CRM (Per Seat) — monday CRM bills on a fixed plan from $15/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement and retention platform for consumer apps, pricing by monthly active users rather than seats, with push, in-app, email, SMS, WhatsApp and RCS in one orchestration layer.
CRM extension of monday.com, priced and sold as a separate product from monday Work Management. Positioned as the alternative to HubSpot Sales for teams already on the monday platform. Distinctive for its board-based pipeline visualization inherited from monday's Work OS model. Priced $12-$28/user/mo, same 3-seat minimum + multiples-of-5 pricing as monday Work. Real trap: buying both monday CRM and monday Work often double-bills.
All plans compared
| Tier role | Plan | CleverTap monthly | CleverTap annual | monday CRM monthly | monday CRM annual |
|---|---|---|---|---|---|
| Entry paid | Core (up to 5,000 MAU) / Basic | $85 | $85 | $15 | $12 |
| Mid tier 1 | Core (up to 20,000 MAU) / Standard | $275 | $275 | $20 | $17 |
| Mid tier 2 | Core (up to 40,000 MAU) / — | $550 | $550 | — | — |
| Mid tier 3 | Core (up to 60,000 MAU) / — | $825 | $825 | — | — |
| Mid tier 4 | Core (up to 80,000 MAU) / — | $1100 | $1100 | — | — |
| Pro / power | Core (up to 100,000 MAU) / Pro | $1300 | $1300 | $33 | $28 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
CleverTap is worth it if… CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.
monday CRM is worth it if… com ecosystem that want CRM built the same way as their project management — visual boards, custom columns, mobile-friendly. Basic covers small teams (3-seat minimum); Standard adds timeline; Pro adds sales analytics; Enterprise adds SSO.
Bottom line: Choose based on how you want to pay — CleverTap is per usage, monday CRM is per seat.
Choose CleverTap over monday CRM if…
Choose CleverTap if…
- You want to pay only for actual usage (per usage, from $85/mo).
- You match the profile CleverTap is built for: ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once.
- You're building for fintech.
Choose monday CRM if…
- You want fixed-price predictability (per seat, from $15/mo).
- You match the profile monday CRM is built for: growing sales teams (5-100 reps) already inside the monday.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| CleverTap | monday CRM | |
|---|---|---|
| Free plan | No | No |
| Entry price | $85/mo | $15/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Verification | Verified November 11, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified November 11, 2026. Verification cadence varies by tool; check each tool page.
Frequently asked questions
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Common questions about CleverTap and monday CRM
- How much does CleverTap cost in 2026?
- Does CleverTap have a free plan?
- How often does CleverTap change prices?
- What are the best CleverTap alternatives in 2026?
- How much does monday CRM cost in 2026?
- Does monday CRM have a free plan?
- How often does monday CRM change prices?
- What are the best monday CRM alternatives in 2026?