Affinity vs Attio — Pricing, Plans, and Verified Costs (2026)
Affinity starts at $166.67/mo. Attio starts at $44/mo. Attio is $122.66999999999999/mo cheaper on the entry tier than Affinity.
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
All plans compared
| Tier role | Plan | Affinity monthly | Affinity annual | Attio monthly | Attio annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Essential / Plus | $166.67 | $166.67 | $44 | $35 |
| Mid tier | Scale / — | $191.67 | $191.67 | — | — |
| Pro / power | Advanced / Pro | $225 | $225 | $99 | $79 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Affinity is worth it if… Affinity (Publisher/Photo/Designer) is worth it for professional designers who resent Adobe's subscription model and want perpetual-license alternatives to Photoshop, Illustrator, and InDesign. One-time purchase covers all three apps for life; universal license works on Mac + Windows + iPad.
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Affinity over Attio if…
Choose Affinity if…
- You want fixed-price predictability (per seat, from $166.67/mo).
- You match the profile Affinity is built for: Affinity (Publisher/Photo/Designer) is worth it for professional designers who resent Adobe's subscription model and want perpetual-license alternatives to Photoshop, Illustrator, and InDesign.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Affinity | Attio | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $166.67/mo | $44/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 27, 2026. Tracked daily.