Affinity vs Close: Pricing Comparison (2026)
Affinity starts at $166.67/mo. Close starts at $19/mo. Close is $147.67/mo cheaper on the entry tier than Affinity.
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
Sales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.
All plans compared
| # | Plan | Affinity monthly | Affinity annual | Close monthly | Close annual |
|---|---|---|---|---|---|
| 1 | Essential / Solo | — | 166.67 | 19 | 9 |
| 2 | Advanced / Essentials | custom | custom | 49 | 35 |
| 3 | Enterprise / Growth | custom | custom | 109 | 99 |
| 4 | Scale | — | — | 149 | 139 |
What each is best for
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
Sales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.
At a glance
| Affinity | Close | |
|---|---|---|
| Free plan | — | — |
| Entry price | $166.67/mo | $19/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | July 27, 2026 | July 24, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 27, 2026. Tracked daily.