Affinity vs Close — Pricing, Plans, and Verified Costs (2026)
Affinity starts at $166.67/mo. Close starts at $19/mo. Close is $147.67/mo cheaper on the entry tier than Affinity.
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
Sales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.
All plans compared
| Tier role | Plan | Affinity monthly | Affinity annual | Close monthly | Close annual |
|---|---|---|---|---|---|
| Entry paid | Essential / Solo | $166.67 | $166.67 | $19 | $9 |
| Mid tier 1 | Scale / Essentials | $191.67 | $191.67 | $49 | $35 |
| Mid tier 2 | — / Growth | — | — | $109 | $99 |
| Pro / power | Advanced / Scale | $225 | $225 | $149 | $139 |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Affinity is worth it if… Affinity (Publisher/Photo/Designer) is worth it for professional designers who resent Adobe's subscription model and want perpetual-license alternatives to Photoshop, Illustrator, and InDesign. One-time purchase covers all three apps for life; universal license works on Mac + Windows + iPad.
Close is worth it if… high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features. Solo covers 1 rep; Essentials scales small teams; Growth adds power dialer and workflows; Scale enterprise features.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Affinity over Close if…
Choose Affinity if…
- You want fixed-price predictability (per seat, from $166.67/mo).
- You match the profile Affinity is built for: Affinity (Publisher/Photo/Designer) is worth it for professional designers who resent Adobe's subscription model and want perpetual-license alternatives to Photoshop, Illustrator, and InDesign.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Close if…
- You want fixed-price predictability (per seat, from $19/mo).
- You match the profile Close is built for: high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Affinity | Close | |
|---|---|---|
| Free plan | No | No |
| Entry price | $166.67/mo | $19/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 17, 2026 | September 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 17, 2026. Tracked daily.