Affinity vs MoEngage: Pricing Comparison (2026)
Affinity starts at $166.67/mo. MoEngage starts at $999/mo. Affinity is $832.33/mo cheaper on the entry tier than MoEngage.
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
All plans compared
| # | Plan | Affinity monthly | Affinity annual | MoEngage monthly | MoEngage annual |
|---|---|---|---|---|---|
| 1 | Essential / Standard | 166.67 | 166.67 | 999 | 999 |
| 2 | Scale / Growth | 191.67 | 191.67 | 4999 | 4999 |
| 3 | Advanced / Enterprise | 225.00 | 225.00 | 19999 | 19999 |
| 4 | Enterprise | custom | custom | — | — |
What each is best for
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
At a glance
| Affinity | MoEngage | |
|---|---|---|
| Free plan | — | — |
| Entry price | $166.67/mo | $999/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Last verified | August 29, 2026 | August 29, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 29, 2026. Tracked daily.