CRM & SalesPricing under review

MoEngage Pricing

MoEngage · CRM & Sales

Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.

In other words, MoEngage is worth it for consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom. Steep learning curve; dedicated CRM/lifecycle team typical. Deep integrations with Segment, Snowflake, Amplitude, and 100+ data sources. Downside: opaque pricing (custom quotes only), and mid-market contracts start ~$999/mo scaling by MAU volume.

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Pricing summary

Starting price

$999/mo

Entry plan; usage billed on top

Pricing model

Per Usage

Plan fee + usage

Key limit

monthly tracked users (MAUs)

Main metered limit

Free trial

No

Not applicable

Pricing verified for United States.View full pricing details on MoEngage's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

US-focused team? Pick Braze or Iterable. Under 500K MAUs? Customer.io or OneSignal. Just email? Klaviyo (e-commerce) or Mailchimp.

All plans

See a plain-English answer to “How much does MoEngage cost?” →

Plan	Monthly	Annual	Key limit
StandardEntry tier	$999	$999	10K MAUs, email + push + in-app
Growth	$4999	$4999	50K-100K MAUs, real-time personalization
Enterprise	$19999	$19999	AI orchestration + dedicated SLA

Pricing under review · View source →

View price history →

Price history

Price tracking is just getting started for MoEngage. Full history will build as we log changes. See what we have so far →

Common questions about MoEngage

Is MoEngage worth it?: MoEngage is worth it for consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom.
What are the pricing tiers of MoEngage?: MoEngage has 3 plans: Standard ($999/mo), Growth ($4999/mo), Enterprise ($19999/mo).
Is MoEngage priced per user?: No. MoEngage is priced per usage, so your bill is not driven purely by seat count.

Frequently asked questions

About MoEngage pricing.

MoEngage pricing starts at $999/month on monthly billing. MoEngage offers 3 paid plans in total, ranging from $999 to $19999/month. Enterprise pricing is custom-quoted.

Free-plan and free-trial availability for MoEngage isn't confirmed in our tracker yet.

MoEngage has 3 publicly-priced tiers as of September 28, 2026:
• Standard — $999/mo ($999/mo billed annually). 10K MAUs, email + push + in-app.
• Growth — $4999/mo ($4999/mo billed annually). 50K-100K MAUs, real-time personalization.
• Enterprise — $19999/mo ($19999/mo billed annually). AI orchestration + dedicated SLA.

MoEngage's pricing has been stable since Oct 11, 2026. See full history at /tools/moengage/price-history.

MoEngage is on the premium end of CRM & Sales pricing at $999/month. Of the 19 CRM & Sales tools we track with published entry prices, only 2 are more expensive. The cheapest option in this category is Freshsales at $11/month.