Apollo.io vs Artisan — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Artisan uses custom pricing — request a quote to compare.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
AI-native sales platform anchored by Ava, an autonomous AI SDR that finds prospects, writes personalized outreach, and books meetings. Pricing: enterprise-only starting ~$3K/mo per Ava agent, Multi-agent deployments custom. Popular with Series A-B startups scaling GTM without adding SDR headcount.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Artisan monthly | Artisan annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Basic / Ava | $59 | $49 | $3000 | $3000 |
| Pro / power | Professional / — | $99 | $79 | — | — |
| Teams | Organization / — | $149 | $119 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Artisan is worth it if… scaling startups where founders don't want to hire and manage a 5-10 person SDR team. Ava at ~$3K/mo does the work of a low-mid tier SDR at 30% the cost.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Apollo.io over Artisan if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Artisan if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Artisan is built for: scaling startups where founders don't want to hire and manage a 5-10 person SDR team.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Artisan | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $59/mo | Custom |
| Enterprise available | Yes | No |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 10, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.