Apollo.io vs Nooks — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Nooks uses custom pricing — request a quote to compare.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
AI-native power dialer + parallel dialer with real-time call coaching and automated call analysis. Pricing: reference $99-149/user/mo (varies with dialer type and volume). Popular with high-velocity sales teams (SDRs, inside sales) doing 50-200+ calls/day.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Nooks monthly | Nooks annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Basic / Reference | $59 | $49 | $99 | $99 |
| Pro / power | Professional / — | $99 | $79 | — | — |
| Teams | Organization / — | $149 | $119 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Nooks is worth it if… sales teams that make 50+ calls per day per rep — the parallel dialer (dial 3-5 numbers at once, connect only when someone picks up) can 3x connect rates. AI call analysis provides real-time coaching.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Apollo.io over Nooks if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Nooks if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Nooks is built for: sales teams that make 50+ calls per day per rep — the parallel dialer (dial 3-5 numbers at once, connect only when someone picks up) can 3x connect rates.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Nooks | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $59/mo | Custom |
| Enterprise available | Yes | No |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 10, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.