What's the difference between Attio and Lightfield?

Attio is AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation, while Lightfield is AI-native CRM that lets you query your customer data in natural language ("which customers asked for this feature?"), auto-updates from calls and emails, and comes with a one-hour migration agent that rebuilds your Salesforce or HubSpot data model. Used by 3,000+ companies. Free plan available; Startup at $36/user/month adds call intelligence, automatic data enrichment, unlimited agent queries, and 10,000 records. Pro at $99/user/month expands to 50,000 records, 10,000 workflow events, and white-glove migration. On price, lightfield is cheaper on the entry tier at Free vs $44/mo for Attio. Both bill on a per seat model, so the tiers below compare directly.

Which costs less, Attio or Lightfield?

Lightfield is cheaper on the entry tier at Free vs $44/mo for Attio.

Does Lightfield have a free plan?

Yes, Lightfield offers a free plan.

How does Attio pricing compare to Lightfield for enterprise use?

Both Attio and Lightfield offer enterprise pricing on request, typically with custom quotes based on seats, usage, and support.

When were these prices last verified?

Pricing was last verified on September 16, 2026. SaaS Price Hub tracks vendor pricing pages daily.

Attio vs Lightfield — Pricing, Plans, and Verified Costs (2026)

TL;DR

Attio starts at $44/mo. Lightfield starts at Free. Lightfield is $44/mo cheaper on the entry tier than Attio.

Both prices verified September 10, 2026

See price history: Attio · Lightfield

Attio

CRM & Sales

Starts at

$44/mo

AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.

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Lightfield

CRM & Sales

Starts at

Free

AI-native CRM that lets you query your customer data in natural language ("which customers asked for this feature?"), auto-updates from calls and emails, and comes with a one-hour migration agent that rebuilds your Salesforce or HubSpot data model. Used by 3,000+ companies. Free plan available; Startup at $36/user/month adds call intelligence, automatic data enrichment, unlimited agent queries, and 10,000 records. Pro at $99/user/month expands to 50,000 records, 10,000 workflow events, and white-glove migration.

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All plans compared

Tier role	Plan	Attio monthly	Attio annual	Lightfield monthly	Lightfield annual
Free / starter	Free / Starter	Free	Free	Free	Free
Entry paid	Plus / Pro	$44	$35	$849	$849
Pro / power	Pro / Growth	$99	$79	$1999	$1999
Enterprise	Enterprise	Custom	Custom	Custom	Custom

Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.

What each is best for

Attio

Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).

Lightfield

Lightfield is worth it if… small sales teams (2-30 reps) that want a modern, streamlined CRM alternative to Salesforce or HubSpot without the enterprise overhead — particularly if you value simple pipelines and quick setup. Starter covers small teams; Pro adds advanced automations and reporting.

Bottom line: Similar positioning, closer to a preference call than a strategic one.

Choose Attio over Lightfield if…

Choose Attio if…

You want fixed-price predictability (per seat, from $44/mo).
You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
You need a general-purpose crm & sales option rather than a vertical-specific one.

Choose Lightfield if…

You want fixed-price predictability (per seat, a free entry tier).
You match the profile Lightfield is built for: small sales teams (2-30 reps) that want a modern, streamlined CRM alternative to Salesforce or HubSpot without the enterprise overhead — particularly if you value simple pipelines and quick setup.
You need a general-purpose crm & sales option rather than a vertical-specific one.

At a glance

	Attio	Lightfield
Free plan	Yes	Yes
Entry price	$44/mo	Free
Enterprise available	Yes	Yes
Pricing model	Per Seat	Per Seat
Last verified	September 16, 2026	September 10, 2026
Full pricing	View full pricing	View full pricing