Attio vs Nooks — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. Nooks uses custom pricing — request a quote to compare.
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
AI-native power dialer + parallel dialer with real-time call coaching and automated call analysis. Pricing: reference $99-149/user/mo (varies with dialer type and volume). Popular with high-velocity sales teams (SDRs, inside sales) doing 50-200+ calls/day.
All plans compared
| Tier role | Plan | Attio monthly | Attio annual | Nooks monthly | Nooks annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Plus / Reference | $44 | $35 | $99 | $99 |
| Pro / power | Pro / — | $99 | $79 | — | — |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
Nooks is worth it if… sales teams that make 50+ calls per day per rep — the parallel dialer (dial 3-5 numbers at once, connect only when someone picks up) can 3x connect rates. AI call analysis provides real-time coaching.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Attio over Nooks if…
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Nooks if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Nooks is built for: sales teams that make 50+ calls per day per rep — the parallel dialer (dial 3-5 numbers at once, connect only when someone picks up) can 3x connect rates.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Attio | Nooks | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $44/mo | Custom |
| Enterprise available | Yes | No |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 16, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 16, 2026. Tracked daily.