Attio vs Salesforce Sales Cloud — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. Salesforce Sales Cloud starts at $25/mo. Salesforce Sales Cloud is $19/mo cheaper on the entry tier than Attio.
See price history: Attio · Salesforce Sales Cloud
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
Salesforce Sales Cloud is Salesforce's flagship CRM product — accounts, contacts, opportunities, pipeline, forecasting, and sales automation. Starter Suite at $25/user/mo (annual, also the only edition offering monthly billing) is the cheapest paid tier. On September 3, 2026, Salesforce retired the Enterprise, Unlimited, and Agentforce 1 editions and rebundled around Agentforce Sales: Core ($195/user/mo), Advanced ($395), and Max ($550). Every new tier now includes Slack with Slackbot, Tableau Next, Premier Success Plan, and an Agentforce credit allowance (500K/1M/2.75M Flex Credits per tier respectively; credits list at $500/100K). AI stack keeps expanding: Claudeforce partnership with Anthropic ($5B commit, Aug 26, 2026), Koa reasoning model built on NVIDIA Nemotron (Sept 15, 2026, GA winter 2026), and Missionforce for government/air-gapped deployment with NVIDIA + OpenAI models. Salesforce controls Koa's weights and runs inference in its own trust boundary — a direct hedge against Anthropic/OpenAI API pricing power. Salesforce also sells Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, and dozens of industry Clouds with independent pricing, not tracked here.
All plans compared
| Tier role | Plan | Attio monthly | Attio annual | Salesforce Sales Cloud monthly | Salesforce Sales Cloud annual |
|---|---|---|---|---|---|
| Free / starter | Free / Free Suite | Free | Free | Free | Free |
| Entry paid | Plus / Starter Suite | $44 | $35 | $25 | $25 |
| Mid tier 1 | — / Pro Suite | — | — | $100 | $100 |
| Mid tier 2 | — / Core | — | — | $195 | $195 |
| Mid tier 3 | — / Advanced | — | — | $395 | $395 |
| Pro / power | Pro / Max | $99 | $79 | $550 | $550 |
| Enterprise | Enterprise / RETIRED for new customers 2026-09-03: Enterprise, Unlimited, Agentforce 1 Sales (not purchasable; no price carried forward) | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
Salesforce Sales Cloud is worth it if… Salesforce Sales Cloud is worth standardizing on ONLY if you're 50+ reps with dedicated admins and custom pipelines needing enterprise integration. Starter Suite at $25/user/mo is the SMB entry point; real enterprise deployments now sit at Core ($195), Advanced ($395), or Max ($550) — replacing the retired Enterprise/Unlimited editions.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Attio over Salesforce Sales Cloud if…
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Salesforce Sales Cloud if…
- You want fixed-price predictability (per seat, from $25/mo).
- You match the profile Salesforce Sales Cloud is built for: worth standardizing on ONLY if you're 50+ reps with dedicated admins and custom pipelines needing enterprise integration.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Attio | Salesforce Sales Cloud | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $44/mo | $25/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Checked October 1, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 1, 2026. Tracked daily.
Frequently asked questions
See other alternatives in CRM & Sales
Explore more alternatives
Common questions about Attio and Salesforce Sales Cloud
- How much does Attio cost in 2026?
- Does Attio have a free plan?
- How often does Attio change prices?
- What are the best Attio alternatives in 2026?
- How much does Salesforce Sales Cloud cost in 2026?
- Does Salesforce Sales Cloud have a free plan?
- How often does Salesforce Sales Cloud change prices?
- What are the best Salesforce Sales Cloud alternatives in 2026?