Attio vs Salesforce Sales Cloud: Pricing Comparison (2026)
Attio starts at $44/mo. Salesforce Sales Cloud starts at $25/mo. Salesforce Sales Cloud is $19/mo cheaper on the entry tier than Attio.
See price history: Attio · Salesforce Sales Cloud
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
Salesforce Sales Cloud is Salesforce's flagship CRM product — accounts, contacts, opportunities, pipeline, forecasting, and sales automation. Starter Suite at $25/user/mo (also includes basic Service + Marketing features) is the cheapest paid tier and the only edition offering monthly billing. Enterprise + Unlimited editions received a 6% price increase in August 2025 (Enterprise now $175/user/mo, Unlimited $350). Salesforce sells 4 additional Clouds with independent pricing, not tracked here: Service Cloud (customer support), Marketing Cloud (marketing automation), Commerce Cloud (e-commerce), Data Cloud (customer data platform) — plus dozens of industry-specific Clouds. All share the underlying Salesforce Platform. Popular across all company sizes from SMB to global enterprise.
All plans compared
| # | Plan | Attio monthly | Attio annual | Salesforce Sales Cloud monthly | Salesforce Sales Cloud annual |
|---|---|---|---|---|---|
| 1 | Free / Starter Suite | 0 | 0 | 25 | 25 |
| 2 | Plus / Pro Suite | 44 | 35 | 100 | 100 |
| 3 | Pro / Enterprise | 99 | 79 | 175 | 175 |
| 4 | Enterprise / Unlimited | custom | custom | 350 | 350 |
| 5 | Agentforce 1 Sales | — | — | 550 | 550 |
What each is best for
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
Salesforce Sales Cloud is Salesforce's flagship CRM product — accounts, contacts, opportunities, pipeline, forecasting, and sales automation. Starter Suite at $25/user/mo (also includes basic Service + Marketing features) is the cheapest paid tier and the only edition offering monthly billing. Enterprise + Unlimited editions received a 6% price increase in August 2025 (Enterprise now $175/user/mo, Unlimited $350). Salesforce sells 4 additional Clouds with independent pricing, not tracked here: Service Cloud (customer support), Marketing Cloud (marketing automation), Commerce Cloud (e-commerce), Data Cloud (customer data platform) — plus dozens of industry-specific Clouds. All share the underlying Salesforce Platform. Popular across all company sizes from SMB to global enterprise.
At a glance
| Attio | Salesforce Sales Cloud | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $44/mo | $25/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | August 29, 2026 | August 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 29, 2026. Tracked daily.