Braze vs Lightfield — Pricing, Plans, and Verified Costs (2026)
Lightfield starts at Free. Braze uses custom pricing — request a quote to compare.
See price history: Braze · Lightfield
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Braze (Per Usage) — Braze bills purely on usage — MAUs + channels. There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Lightfield (Per Seat) — Lightfield bills on a fixed plan, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
AI-native CRM that lets you query your customer data in natural language ("which customers asked for this feature?"), auto-updates from calls and emails, and comes with a one-hour migration agent that rebuilds your Salesforce or HubSpot data model. Used by 3,000+ companies. Free plan available; Startup at $36/user/month adds call intelligence, automatic data enrichment, unlimited agent queries, and 10,000 records. Pro at $99/user/month expands to 50,000 records, 10,000 workflow events, and white-glove migration.
All plans compared
| Tier role | Plan | Braze monthly | Braze annual | Lightfield monthly | Lightfield annual |
|---|---|---|---|---|---|
| Free / starter | — / Starter | — | — | Free | Free |
| Entry paid | — / Pro | — | — | $849 | $849 |
| Pro / power | — / Growth | — | — | $1999 | $1999 |
| Enterprise | — / Enterprise | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Braze is worth it if… consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale.
Lightfield is worth it if… small sales teams (2-30 reps) that want a modern, streamlined CRM alternative to Salesforce or HubSpot without the enterprise overhead — particularly if you value simple pipelines and quick setup. Starter covers small teams; Pro adds advanced automations and reporting.
Bottom line: Choose based on how you want to pay — Braze is per usage, Lightfield is per seat.
Choose Braze over Lightfield if…
Choose Braze if…
- You want to pay only for actual usage (per usage, custom pricing).
- You match the profile Braze is built for: consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Lightfield if…
- You want fixed-price predictability (per seat, a free entry tier).
- You match the profile Lightfield is built for: small sales teams (2-30 reps) that want a modern, streamlined CRM alternative to Salesforce or HubSpot without the enterprise overhead — particularly if you value simple pipelines and quick setup.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Braze | Lightfield | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | Custom | Free |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Last verified | September 13, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.