Braze
Braze · CRM & Sales
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
In other words, Braze is worth it for consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale. Steep learning curve; dedicated CRM/lifecycle team typically required. Deep native integrations with Segment, mParticle, and 300+ data sources. Downside: mid-market contracts start ~$60-100K/year, and small teams will underuse the platform's depth.
Pricing summary
No monthly fees
Pay as you go
Main metered limit
Pricing is custom-quoted by monthly active users (MAUs) and which message channels are enabled (email, push, SMS, in-app messages, content cards, webhook). Four Platform Editions: Braze Go (early-stage cross-channel messaging), Braze Select (scaling teams), Braze Pro (advanced BrazeAI capabilities + personalization), Braze Enterprise (massive-scale engagement). All contracts quoted by direct sales. Free trial available, typically ~14 days and tier-dependent. Mid-market contracts typically start $60-100k per year; brand-scale MAU volumes run $500k+ annually.
Under 1M MAUs? Pick Iterable, Customer.io, or OneSignal. Just need email marketing? Klaviyo or Mailchimp.
All plans
Full tier structure not yet published — check back soon.
Price history
Price tracking is just getting started for Braze. Full history will build as we log changes. See what we have so far →
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Frequently asked questions
About Braze pricing.
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At a glance
- Key limit metric
- MAUs + channels
- Pricing transparency
- Opaque
Integrates and connects
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