Does Braze offer a free plan or free trial?

Free-plan and free-trial availability for Braze isn't confirmed in our tracker yet.

What are all of Braze's pricing tiers?

Braze does not publish pricing publicly. Pricing is quoted per customer based on requirements.

Has Braze raised or lowered prices recently?

We haven't logged any price changes for Braze yet. Full history will build as we log changes.

How does Braze pricing compare to other CRM & Sales tools?

Braze does not publish standard pricing, so a direct comparison isn't possible. For reference, the cheapest publicly-priced CRM & Sales tool we track is Freshsales at $11/month.

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CRM & SalesChecked September 25, 2026

Braze

Braze · CRM & Sales

Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.

In other words, Braze is worth it for consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale. Steep learning curve; dedicated CRM/lifecycle team typically required. Deep native integrations with Segment, mParticle, and 300+ data sources. Downside: mid-market contracts start ~$60-100K/year, and small teams will underuse the platform's depth.

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Pricing summary

Starting price

Custom pricing

Contact sales →

Pricing model

Per Usage

Pay as you go

Key limit

MAUs + channels

Main metered limit

Free trial

14-day free trial

Pricing verified for United States.View full pricing details on Braze's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

CDPs that sync to Braze

Hightouch

RudderStack

Segment

Compare CDPs that integrate with Braze →

Alternatives to consider

Under 1M MAUs? Pick Iterable, Customer.io, or OneSignal. Just need email marketing? Klaviyo or Mailchimp.

All plans

See a plain-English answer to “How much does Braze cost?” →

Full tier structure not yet published — check back soon.

View price history →

Price history

Price tracking is just getting started for Braze. Full history will build as we log changes. See what we have so far →

Common questions about Braze

Is Braze worth it?: Braze is worth it for consumer product teams at scale (10M+ monthly active users) that need cross-channel messaging — push, in-app, email, SMS — with sophisticated personalization and journey orchestration. Custom-quoted by MAU volume and channels enabled; Braze Go for early-stage, Braze Enterprise for massive scale.
Is Braze priced per user?: No. Braze is priced per usage, so your bill is not driven purely by seat count.

Frequently asked questions

About Braze pricing.

Braze does not publish standard pricing. Pricing is quoted per customer based on requirements.

Alternatives in CRM & Sales (29)

See how Braze compares to other CRM & Sales tools we track. Prices verified daily.

At a glance

Key limit metric: MAUs + channels
Pricing transparency: Opaque

Integrations

Integrates and connects

API access

Yes

Zapier / Make native

Yes

Key integrations

SegmentMixpanelAmplitudeSnowflakeSalesforceLookermParticle

Compare Braze with

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Not the right fit?

See alternatives to Braze