Folk vs Lightfield — Pricing, Plans, and Verified Costs (2026)
Folk starts at $30/mo. Lightfield starts at Free. Lightfield is $30/mo cheaper on the entry tier than Folk.
See price history: Folk · Lightfield
Lightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.
AI-native CRM that lets you query your customer data in natural language ("which customers asked for this feature?"), auto-updates from calls and emails, and comes with a one-hour migration agent that rebuilds your Salesforce or HubSpot data model. Used by 3,000+ companies. Free plan available; Startup at $36/user/month adds call intelligence, automatic data enrichment, unlimited agent queries, and 10,000 records. Pro at $99/user/month expands to 50,000 records, 10,000 workflow events, and white-glove migration.
All plans compared
| Tier role | Plan | Folk monthly | Folk annual | Lightfield monthly | Lightfield annual |
|---|---|---|---|---|---|
| Free / starter | — / Starter | — | — | Free | Free |
| Entry paid | Standard / Pro | $30 | $24 | $849 | $849 |
| Pro / power | Premium / Growth | $60 | $48 | $1999 | $1999 |
| Enterprise | Custom / Enterprise | $100 | $80 | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Folk is worth it if… founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline. Standard covers small teams; Premium adds deal management and API.
Lightfield is worth it if… small sales teams (2-30 reps) that want a modern, streamlined CRM alternative to Salesforce or HubSpot without the enterprise overhead — particularly if you value simple pipelines and quick setup. Starter covers small teams; Pro adds advanced automations and reporting.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Folk over Lightfield if…
Choose Folk if…
- You want fixed-price predictability (per seat, from $30/mo).
- You match the profile Folk is built for: founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Lightfield if…
- You want fixed-price predictability (per seat, a free entry tier).
- You match the profile Lightfield is built for: small sales teams (2-30 reps) that want a modern, streamlined CRM alternative to Salesforce or HubSpot without the enterprise overhead — particularly if you value simple pipelines and quick setup.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Folk | Lightfield | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $30/mo | Free |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 13, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.