Folk vs Nooks — Pricing, Plans, and Verified Costs (2026)
Folk starts at $30/mo. Nooks uses custom pricing — request a quote to compare.
Lightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.
AI-native power dialer + parallel dialer with real-time call coaching and automated call analysis. Pricing: reference $99-149/user/mo (varies with dialer type and volume). Popular with high-velocity sales teams (SDRs, inside sales) doing 50-200+ calls/day.
All plans compared
| Tier role | Plan | Folk monthly | Folk annual | Nooks monthly | Nooks annual |
|---|---|---|---|---|---|
| Entry paid | Standard / Reference | $30 | $24 | $99 | $99 |
| Pro / power | Premium / — | $60 | $48 | — | — |
| Enterprise | Custom / — | $100 | $80 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Folk is worth it if… founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline. Standard covers small teams; Premium adds deal management and API.
Nooks is worth it if… sales teams that make 50+ calls per day per rep — the parallel dialer (dial 3-5 numbers at once, connect only when someone picks up) can 3x connect rates. AI call analysis provides real-time coaching.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Folk over Nooks if…
Choose Folk if…
- You want fixed-price predictability (per seat, from $30/mo).
- You match the profile Folk is built for: founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Nooks if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile Nooks is built for: sales teams that make 50+ calls per day per rep — the parallel dialer (dial 3-5 numbers at once, connect only when someone picks up) can 3x connect rates.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Folk | Nooks | |
|---|---|---|
| Free plan | No | No |
| Entry price | $30/mo | Custom |
| Enterprise available | Yes | No |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 13, 2026 | — |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.