Lightfield vs ZoomInfo — Pricing, Plans, and Verified Costs (2026)
Lightfield starts at Free. ZoomInfo uses custom pricing — request a quote to compare.
See price history: Lightfield · ZoomInfo
AI-native CRM that lets you query your customer data in natural language ("which customers asked for this feature?"), auto-updates from calls and emails, and comes with a one-hour migration agent that rebuilds your Salesforce or HubSpot data model. Used by 3,000+ companies. Free plan available; Startup at $36/user/month adds call intelligence, automatic data enrichment, unlimited agent queries, and 10,000 records. Pro at $99/user/month expands to 50,000 records, 10,000 workflow events, and white-glove migration.
The dominant B2B contact database and sales intelligence platform. Opaque tiered pricing: SalesOS Professional starts at $14,995/year, Advanced $24,995, Elite $39,995+. Seat add-ons run $1,500-$2,500/user/year. Real-world total cost is typically $30K-$60K/year once seats, credits, and modules like Chorus (conversation intel) and Copilot (AI prospecting) are added.
All plans compared
| Tier role | Plan | Lightfield monthly | Lightfield annual | ZoomInfo monthly | ZoomInfo annual |
|---|---|---|---|---|---|
| Free / starter | Starter / — | Free | Free | — | — |
| Entry paid | Pro / — | $849 | $849 | — | — |
| Pro / power | Growth / — | $1999 | $1999 | — | — |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Lightfield is worth it if… small sales teams (2-30 reps) that want a modern, streamlined CRM alternative to Salesforce or HubSpot without the enterprise overhead — particularly if you value simple pipelines and quick setup. Starter covers small teams; Pro adds advanced automations and reporting.
ZoomInfo is worth it if… enterprise sales orgs (25+ reps) that need best-in-class B2B contact + firmographic + intent data — particularly for outbound-heavy motions targeting mid-market and enterprise accounts. Custom-quoted per seat + data volume; typical enterprise contracts $30-100K+/year.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Lightfield over ZoomInfo if…
Choose Lightfield if…
- You want fixed-price predictability (per seat, a free entry tier).
- You match the profile Lightfield is built for: small sales teams (2-30 reps) that want a modern, streamlined CRM alternative to Salesforce or HubSpot without the enterprise overhead — particularly if you value simple pipelines and quick setup.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose ZoomInfo if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile ZoomInfo is built for: enterprise sales orgs (25+ reps) that need best-in-class B2B contact + firmographic + intent data — particularly for outbound-heavy motions targeting mid-market and enterprise accounts.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Lightfield | ZoomInfo | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | Free | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 10, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.