Lusha vs Salesforce Sales Cloud — Pricing, Plans, and Verified Costs (2026)
Lusha starts at $49.9/mo. Salesforce Sales Cloud starts at $25/mo. Salesforce Sales Cloud is $24.9/mo cheaper on the entry tier than Lusha.
See price history: Lusha · Salesforce Sales Cloud
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
Salesforce Sales Cloud is Salesforce's flagship CRM product — accounts, contacts, opportunities, pipeline, forecasting, and sales automation. Starter Suite at $25/user/mo (annual, also the only edition offering monthly billing) is the cheapest paid tier. On September 3, 2026, Salesforce retired the Enterprise, Unlimited, and Agentforce 1 editions and rebundled around Agentforce Sales: Core ($195/user/mo), Advanced ($395), and Max ($550). Every new tier now includes Slack with Slackbot, Tableau Next, Premier Success Plan, and an Agentforce credit allowance (500K/1M/2.75M Flex Credits per tier respectively; credits list at $500/100K). AI stack keeps expanding: Claudeforce partnership with Anthropic ($5B commit, Aug 26, 2026), Koa reasoning model built on NVIDIA Nemotron (Sept 15, 2026, GA winter 2026), and Missionforce for government/air-gapped deployment with NVIDIA + OpenAI models. Salesforce controls Koa's weights and runs inference in its own trust boundary — a direct hedge against Anthropic/OpenAI API pricing power. Salesforce also sells Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, and dozens of industry Clouds with independent pricing, not tracked here.
All plans compared
| Tier role | Plan | Lusha monthly | Lusha annual | Salesforce Sales Cloud monthly | Salesforce Sales Cloud annual |
|---|---|---|---|---|---|
| Free / starter | Free / Free Suite | Free | Free | Free | Free |
| Entry paid | Starter / Starter Suite | $49.9 | $37.45 | $25 | $25 |
| Mid tier 1 | Pro / Pro Suite | $69.9 | $52.45 | $100 | $100 |
| Mid tier 2 | — / Core | — | — | $195 | $195 |
| Mid tier 3 | — / Advanced | — | — | $395 | $395 |
| Pro / power | Premium / Max | $399.9 | $299.95 | $550 | $550 |
| Enterprise | — / RETIRED for new customers 2026-09-03: Enterprise, Unlimited, Agentforce 1 Sales (not purchasable; no price carried forward) | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
Salesforce Sales Cloud is worth it if… Salesforce Sales Cloud is worth standardizing on ONLY if you're 50+ reps with dedicated admins and custom pipelines needing enterprise integration. Starter Suite at $25/user/mo is the SMB entry point; real enterprise deployments now sit at Core ($195), Advanced ($395), or Max ($550) — replacing the retired Enterprise/Unlimited editions.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Lusha over Salesforce Sales Cloud if…
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Salesforce Sales Cloud if…
- You want fixed-price predictability (per seat, from $25/mo).
- You match the profile Salesforce Sales Cloud is built for: worth standardizing on ONLY if you're 50+ reps with dedicated admins and custom pipelines needing enterprise integration.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Lusha | Salesforce Sales Cloud | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $49.9/mo | $25/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 2, 2026 | Checked October 1, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 2, 2026. Tracked daily.
Frequently asked questions
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Common questions about Lusha and Salesforce Sales Cloud
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- How often does Lusha change prices?
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- How much does Salesforce Sales Cloud cost in 2026?
- Does Salesforce Sales Cloud have a free plan?
- How often does Salesforce Sales Cloud change prices?
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