Segment Pricing
Segment · CDP (Customer Data Platform)
The best-known CDP and the one most teams mean when they say "CDP". Its defining asset is connectivity: roughly 1,000+ pre-built integrations, split between sources (your website, mobile apps, servers, cloud tools) and destinations (analytics, ads, email, warehouses). You instrument tracking once through Segment's SDKs and API, and every downstream tool receives the same event stream without separate engineering work per tool. Owned by Twilio. Priced by Monthly Tracked Users. Competes with mParticle on breadth of connectors and with Hightouch and RudderStack on architecture.
In other words, Segment is worth it when the problem you're solving is integration sprawl — a dozen tools each needing their own tracking snippet. Its catalogue is the widest in the category, so the odds that your niche ad platform or analytics tool is already supported are higher here than anywhere else. The Team plan at $120/mo covers 10,000 tracked users; costs climb steeply with MTUs, and third-party data puts mid-market contracts at $25K-100K/year.
Pricing summary
Entry plan; usage billed on top
Plan fee + usage
Main metered limit
Not applicable
Integrates with
Verified from Segment's integration catalogue, September 24, 2026.
Works with your stack
- Architecture
- Vendor-hosted profile store
- Event collection
- Yes - web, mobile and server SDKs plus HTTP API
- Reverse ETL
- Limited; warehouse is a destination, not the source of truth
- Warehouses
- Snowflake, BigQuery, Redshift, Postgres (as destinations)
- Integration catalogue
- ~1,000+ sources and destinations, the widest in the category
- Key destinations
- Google AnalyticsGoogle AdsMeta AdsBrazeKlaviyoSalesforceHubSpotAmplitudeMixpanel
- Best fit
- Teams with no warehouse, or who want one tracking implementation to feed every tool
Already have a data warehouse and don't want a second copy of your data? Hightouch or RudderStack activate straight from the warehouse. Tracking fewer than a few thousand users? The free tier is evaluation-only and you'll outgrow the economics fast. Need deep enterprise identity resolution and governance? Tealium, Treasure Data and ActionIQ are built for that.
All plans
See a plain-English answer to “How much does Segment cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | 1,000 visitors/mo, evaluation only |
TeamEntry tier | $120 | $120 | 10,000 MTUs, all connections, standard destinations |
Business | Custom | Custom | 100K+ MTUs, advanced identity resolution, governance |
Pricing under review · View source →
Price history
Price tracking is just getting started for Segment. Full history will build as we log changes. See what we have so far →
Common questions about Segment
- How much does Segment cost in 2026?
- Does Segment have a free plan?
- What are the best Segment alternatives in 2026?
- Is Segment worth it?
- Segment is worth it when the problem you're solving is integration sprawl — a dozen tools each needing their own tracking snippet. Its catalogue is the widest in the category, so the odds that your niche ad platform or analytics tool is already supported are higher here than anywhere else.
- What are the pricing tiers of Segment?
- Segment has 3 plans: Free (free), Team ($120/mo), Business (free).
- Is Segment priced per user?
- No. Segment is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About Segment pricing.
Alternatives in CDP (Customer Data Platform) (13)
See how Segment compares to other CDP (Customer Data Platform) tools we track. Vendor-sourced prices; check each tool page for its verification date.
At a glance
- Key limit metric
- Monthly Tracked Users (MTUs)
- Pricing transparency
- Opaque
Not the right fit?
See alternatives to Segment