Back to Marketing & Email
Marketing & EmailPublicPrices verified September 17, 2026
SpyFu logo

SpyFu

SpyFu · Marketing & Email

Competitive keyword research tool positioned as the alternative to Semrush (now Adobe) and Ahrefs for teams focused on competitor teardowns ("what's my rival spending on PPC?"). Distinctive for its unlimited-search pricing at flat rates — Semrush caps searches per day at cheaper tiers. Priced $16-$36/mo (annual). Bootstrapped, popular with agencies pitching new clients using competitive-intel decks. Weaker on Google Search Console-caliber content SEO than Ahrefs.

In other words, SpyFu is worth it for marketing agencies and in-house teams focused on competitor SEO/PPC intelligence — particularly if you want to reverse-engineer competitor keyword bids, ad copy, and organic strategy over time. Pro + AI covers most needs; Team adds more users and data. Moderate learning curve; deep for full competitive analysis. Limited native integrations (CSV export + API). Downside: interface feels dated versus Semrush/Ahrefs, and historical data quality varies by market.

📈 See price history Visit website

Pricing summary

Starting price
$39/mo

$29/mo billed annually

Pricing model
Flat Rate

Both

Key limit
Search results (rows)

Main metered limit

Additional fees
Varies

*** CONFLICT RESOLVED 2026-09-17 (daily refresh) — IN FAVOUR OF OUR STORED VALUES. NO CHANGE NEEDED. *** The annual-column dispute open since 2026-08-29 and reproduced on 2026-09-07 is now settled. Our stored annual figures were right all along. THE DECIDING EVIDENCE, new this run: a source gave the full annual CONTRACT TOTALS rather than a per-month figure in isolation — Basic $348/yr, Pro + AI $1,068/yr, Team $2,244/yr. Divided by 12 those are exactly $29.00, $89.00 and $187.00: our three stored annual values, to the cent, across all three tiers simultaneously. Every previous run had only ever seen a single annual figure quoted alone, which is why the 2-source bar could not be cleared twice running. Monthly prices also re-confirmed again this run (Basic $39, Pro + AI $119, Team $249) — those were never in doubt. WHY THE $33 CLAIM LOSES: the same source cluster that puts Basic annual at $33 ($396/yr) states the annual discount is a flat 25%, yet its own Basic figure implies only 15.4% — self-contradictory on the very rule it asserts. It also quotes a 'Professional $79 -> $59' tier that does not exist in SpyFu's current lineup, almost certainly a stale pre-AI-rebrand Pro price, which undermines its whole annual breakdown. Meanwhile our stored column is a clean 25% off every tier (39 -> 29.25, 119 -> 89.25, 249 -> 186.75, rounding to 29 / 89 / 187) and now matches independently-sourced contract totals. An internally coherent reading corroborated by annual totals beats a self-inconsistent one. THE 2026-08-29 / 2026-09-07 'NEEDS MANUAL CHECK' FLAG ON THE ANNUAL COLUMN IS CLEARED. No manual pass is required for pricing on this record. STILL UNTRACKED, worth adding on a future pass (consistent across all three runs, so not in doubt): additional user seats at $15/user/mo on Basic and $30/user/mo on Pro and Team. We do not model per-seat add-ons on this record at all, and for an agency tool that is a real gap in the displayed cost. 30-day money-back guarantee re-confirmed; limited free searches without an account. Status stays Auto-Verified. No snapshot written — nothing moved; this run confirmed stored data rather than changing it. --- PRIOR HISTORY (condensed) --- Competitor-focused SEO/PPC research — rivals' keywords, ad history, rankings. Basic $39/mo monthly, $29/mo billed annually. Pro + AI $119/mo monthly ($59 promo first month), $89/mo annually. Team $249/$187. Annual rate on Pro + AI first confirmed 2026-08-12. 2026-08-29: annual rates called into question. Monthly prices solid across sources; annual column disputed by one tracker claiming a flat 25% off with Basic at $33/mo ($396/yr) plus a 'Professional $79 -> $59' tier matching nothing we track. Nothing changed — evidence did not clear the 2-source bar and the delta (29 -> 33, +13.8%) was below the 30% sanity threshold either way. Team annual $187/mo was independently corroborated at $2,244/yr even then, which in hindsight was the first piece of the answer. 2026-09-07: the conflict reproduced exactly, with no new evidence in either direction. Deliberately NOT escalated to Under Investigation — no new information, no threshold breach, and the balance of evidence already leaned toward our stored value. One source also stated SpyFu pricing 'has remained relatively stable through 2025 and 2026', arguing our $29 was not a stale figure that had quietly moved. That judgment call is now vindicated: escalating would have flagged a correct record as suspect for ten days.

Free trial
No

Not applicable

Pricing verified for United States.View full pricing details on SpyFu's website
Machine-readable pricing: pricing.md ↓
Alternatives to consider

Full SEO/PPC suite? Pick Semrush or Ahrefs. Just PPC intelligence? SimilarWeb or iSpionage. Ultra-cheap competitor research? Ubersuggest.

All plans

See a plain-English answer to “How much does SpyFu cost?” →

PlanMonthlyAnnualKey limit
BasicEntry tier
$39
$29Save 26%
5K tracked keywords
Pro + AI
$119
$89Save 25%
15K keywords, RivalFlow AI + API
Team
$249
$187Save 25%
50K keywords, 5 users

All tier prices verified September 17, 2026 · View source →

Price history

Price tracking is just getting started for SpyFu. Full history will build as we log changes. See what we have so far →

Common questions about SpyFu

Is SpyFu worth it?
SpyFu is worth it for marketing agencies and in-house teams focused on competitor SEO/PPC intelligence — particularly if you want to reverse-engineer competitor keyword bids, ad copy, and organic strategy over time. Pro + AI covers most needs; Team adds more users and data.
What are the pricing tiers of SpyFu?
SpyFu has 3 plans: Basic ($39/mo), Pro + AI ($119/mo), Team ($249/mo).
Does SpyFu offer annual discounts?
Yes. Paying annually brings the entry plan from $39/month down to $29/month — about 26% cheaper.

Frequently asked questions

About SpyFu pricing.

SpyFu pricing starts at $39/month on monthly billing, or $29/month if billed annually — a 26% saving. SpyFu offers 3 paid plans in total, ranging from $39 to $249/month.

At a glance

Key limit metric
Search results (rows)
Pricing transparency
Public
Integrations

Integrates and connects

API access
Yes
Ease of use
Easy
Key integrations
Google AdsAPI access

Not the right fit?

See alternatives to SpyFu