11x vs Apollo.io — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. 11x uses custom pricing — request a quote to compare.
Autonomous AI sales agents (Alice for SDR, Julian for outbound calls). Pricing: enterprise-only, reported starting around $30K/year per digital worker, scaling with volume. Positioned as an AI replacement for an entire SDR team — not a copilot. Raised $75M+ Series B in 2026.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
All plans compared
| Tier role | Plan | 11x monthly | 11x annual | Apollo.io monthly | Apollo.io annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Digital Worker / Basic | $2500 | $2500 | $59 | $49 |
| Pro / power | — / Professional | — | — | $99 | $79 |
| Teams | — / Organization | — | — | $149 | $119 |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
11x is worth it if… 11x is worth engaging with if you're a sales leader considering whether autonomous AI SDR agents can meaningfully replace or supplement your outbound team. Reported deal size $30K+/year per 'digital worker' means the buyer is comparing against $80-120K SDR salary equivalent.
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose 11x over Apollo.io if…
Choose 11x if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile 11x is built for: worth engaging with if you're a sales leader considering whether autonomous AI SDR agents can meaningfully replace or supplement your outbound team.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| 11x | Apollo.io | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | Custom | $59/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | — | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 10, 2026. Tracked daily.