11x vs Lusha — Pricing, Plans, and Verified Costs (2026)
Lusha starts at $49.9/mo. 11x uses custom pricing — request a quote to compare.
Autonomous AI sales agents (Alice for SDR, Julian for outbound calls). Pricing: enterprise-only, reported starting around $30K/year per digital worker, scaling with volume. Positioned as an AI replacement for an entire SDR team — not a copilot. Raised $75M+ Series B in 2026.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
All plans compared
| Tier role | Plan | 11x monthly | 11x annual | Lusha monthly | Lusha annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Digital Worker / Starter | $2500 | $2500 | $49.9 | $37.45 |
| Mid tier | — / Pro | — | — | $69.9 | $52.45 |
| Pro / power | — / Premium | — | — | $399.9 | $299.95 |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
11x is worth it if… 11x is worth engaging with if you're a sales leader considering whether autonomous AI SDR agents can meaningfully replace or supplement your outbound team. Reported deal size $30K+/year per 'digital worker' means the buyer is comparing against $80-120K SDR salary equivalent.
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose 11x over Lusha if…
Choose 11x if…
- You want fixed-price predictability (per seat, a free entry tier).
- You match the profile 11x is built for: worth engaging with if you're a sales leader considering whether autonomous AI SDR agents can meaningfully replace or supplement your outbound team.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| 11x | Lusha | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | Custom pricing | $49.9/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Checked October 2, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 2, 2026. Verification cadence varies by tool; check each tool page.