Affinity vs Pipedrive: Pricing Comparison (2026)
Affinity starts at $166.67/mo. Pipedrive starts at $24/mo. Pipedrive is $142.67/mo cheaper on the entry tier than Affinity.
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
All plans compared
| # | Plan | Affinity monthly | Affinity annual | Pipedrive monthly | Pipedrive annual |
|---|---|---|---|---|---|
| 1 | Essential / Lite | 166.67 | 166.67 | 24 | 14 |
| 2 | Scale / Growth | 191.67 | 191.67 | 49 | 39 |
| 3 | Advanced / Premium | 225.00 | 225.00 | 79 | 49 |
| 4 | Enterprise / Ultimate | custom | custom | 99 | 79 |
What each is best for
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
At a glance
| Affinity | Pipedrive | |
|---|---|---|
| Free plan | — | — |
| Entry price | $166.67/mo | $24/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | August 29, 2026 | August 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 29, 2026. Tracked daily.