Affinity vs Zoho CRM: Pricing Comparison (2026)
Affinity starts at $166.67/mo. Zoho CRM starts at $20/mo. Zoho CRM is $146.67/mo cheaper on the entry tier than Affinity.
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
All plans compared
| # | Plan | Affinity monthly | Affinity annual | Zoho CRM monthly | Zoho CRM annual |
|---|---|---|---|---|---|
| 1 | Essential / Free | — | 166.67 | 0 | 0 |
| 2 | Advanced / Standard | custom | custom | 20 | 14 |
| 3 | Enterprise / Professional | custom | custom | 35 | 23 |
| 4 | Enterprise | — | — | 50 | 40 |
| 5 | Ultimate | — | — | custom | 52 |
What each is best for
Relationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
At a glance
| Affinity | Zoho CRM | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $166.67/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | July 27, 2026 | July 29, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 29, 2026. Tracked daily.