Apollo.io vs Cognism — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Cognism uses custom pricing — request a quote to compare.
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Europe-native B2B sales intelligence platform, primary competitor to ZoomInfo in EMEA. Strong GDPR compliance and mobile phone data coverage across Europe. Opaque quote-based pricing: Platinum (Standard) tier ~$15K platform fee + $1,500/user/year; Diamond (Pro) ~$25K + $2,500/user/year. 5-user Grow lists ~$22,500/year; Elevate ~$37,500+.
All plans compared
| # | Plan | Apollo.io monthly | Apollo.io annual | Cognism monthly | Cognism annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | — | — |
| 2 | Basic | 59 | 49 | — | — |
| 3 | Professional | 99 | 79 | — | — |
| 4 | Organization | 149 | 119 | — | — |
What each is best for
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Europe-native B2B sales intelligence platform, primary competitor to ZoomInfo in EMEA. Strong GDPR compliance and mobile phone data coverage across Europe. Opaque quote-based pricing: Platinum (Standard) tier ~$15K platform fee + $1,500/user/year; Diamond (Pro) ~$25K + $2,500/user/year. 5-user Grow lists ~$22,500/year; Elevate ~$37,500+.
At a glance
| Apollo.io | Cognism | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $59/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 1, 2026 | September 1, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 1, 2026. Tracked daily.