Cognism
Cognism · CRM & Sales
Europe-native B2B sales intelligence platform, primary competitor to ZoomInfo in EMEA. Strong GDPR compliance and mobile phone data coverage across Europe. Opaque quote-based pricing: Platinum (Standard) tier ~$15K platform fee + $1,500/user/year; Diamond (Pro) ~$25K + $2,500/user/year. 5-user Grow lists ~$22,500/year; Elevate ~$37,500+.
In other words, Cognism is worth it for European B2B sales teams that need GDPR-compliant contact data with mobile numbers and intent signals — particularly if ZoomInfo's US-focused coverage falls short for your market. Custom pricing scales with data volume + regions + features. Moderate setup with dedicated onboarding. Native integrations with Salesforce, HubSpot, Outreach, Salesloft, and 100+ sales tools. Downside: opaque pricing (custom quotes only), and US contact accuracy trails ZoomInfo despite improvements.
Pricing summary
Annual Only
Main metered limit
Two tiers: Standard (formerly Grow/Platinum) and Pro (formerly Elevate/Diamond). Annual prepayment required. Real cost lands 40-60% above initial quote once onboarding ($500-$1,500), intent data topics ($200-$400 each), and 10-15% annual renewal increases are factored in. Best positioned for European teams needing GDPR-compliant mobile phone data.
Not applicable
US-focused team needing best data? Pick ZoomInfo. Cheaper alternative with decent EU coverage? Apollo.io or Lusha.
All plans
Full tier structure not yet published — check back soon.
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At a glance
- Key limit metric
- seats + platform fee
- Pricing transparency
- Opaque
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