What's the difference between Apollo.io and CleverTap?

Apollo.io is All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks, while CleverTap is Customer engagement and retention platform for consumer apps, pricing by monthly active users rather than seats, with push, in-app, email, SMS, WhatsApp and RCS in one orchestration layer. On price, apollo.io is cheaper on the entry tier at $59/mo vs $85/mo for CleverTap. They also bill differently: Apollo.io is per seat and CleverTap is per usage, so the headline prices only match once you plug in your own volume.

Which costs less, Apollo.io or CleverTap?

Apollo.io is cheaper on the entry tier at $59/mo vs $85/mo for CleverTap.

Is Apollo.io or CleverTap priced per seat or per usage?

Apollo.io bills on a fixed plan from $59/mo, so the listed price is what you pay regardless of volume. CleverTap bills on usage — Monthly Active Users (MAU) on top of a paid plan starting at $85/mo. The plan includes an allowance; anything beyond it is metered.

Are Apollo.io and CleverTap built for the same industries?

Apollo.io is positioned as general-purpose, with no specific industry named in its own copy. CleverTap is designed for fintech. If your industry appears in both descriptions, either fits — the pricing model becomes the deciding factor.

Does Apollo.io have a free plan?

Yes, Apollo.io offers a free plan.

Does CleverTap have a free plan?

CleverTap's free-plan availability isn't confirmed — check the pricing page for the latest.

How does Apollo.io pricing compare to CleverTap for enterprise use?

Both Apollo.io and CleverTap offer enterprise pricing on request, typically with custom quotes based on seats, usage, and support.

When were these prices last verified?

Pricing was last checked on November 11, 2026.

Apollo.io vs CleverTap — Pricing, Plans, and Verified Costs (2026)

TL;DR

Apollo.io starts at $59/mo. CleverTap starts at $85/mo. Apollo.io is $26/mo cheaper on the entry tier than CleverTap.

Checked October 3, 2026

See price history: Apollo.io · CleverTap

How pricing works

These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.

Apollo.io (Per Seat) — Apollo.io bills on a fixed plan from $59/mo, so the listed price is what you pay regardless of volume.
CleverTap (Per Usage) — CleverTap bills on usage — Monthly Active Users (MAU) on top of a paid plan starting at $85/mo. The plan includes an allowance; anything beyond it is metered.

Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.

Apollo.io

CRM & Sales

Starts at

$59/mo

All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.

Visit website

CleverTap

CRM & Sales

Starts at

$85/mo

Customer engagement and retention platform for consumer apps, pricing by monthly active users rather than seats, with push, in-app, email, SMS, WhatsApp and RCS in one orchestration layer.

Visit website

All plans compared

Tier role	Plan	Apollo.io monthly	Apollo.io annual	CleverTap monthly	CleverTap annual
Free / starter	Free / —	Free	Free	—	—
Entry paid	Basic / Core (up to 5,000 MAU)	$59	$49	$85	$85
Mid tier 1	— / Core (up to 20,000 MAU)	—	—	$275	$275
Mid tier 2	— / Core (up to 40,000 MAU)	—	—	$550	$550
Mid tier 3	— / Core (up to 60,000 MAU)	—	—	$825	$825
Mid tier 4	— / Core (up to 80,000 MAU)	—	—	$1100	$1100
Pro / power	Professional / Core (up to 100,000 MAU)	$99	$79	$1300	$1300
Teams	Organization / —	$149	$119	—	—

Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.

What each is best for

Apollo.io

Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.

CleverTap

CleverTap is worth it if… CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.

Bottom line: Choose based on how you want to pay — Apollo.io is per seat, CleverTap is per usage.

Choose Apollo.io over CleverTap if…

Choose Apollo.io if…

You want fixed-price predictability (per seat, from $59/mo).
You match the profile Apollo.io is built for: Apollo.
You need a general-purpose crm & sales option rather than a vertical-specific one.

Choose CleverTap if…

You want to pay only for actual usage (per usage, from $85/mo).
You match the profile CleverTap is built for: ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once.
You're building for fintech.

At a glance

	Apollo.io	CleverTap
Free plan	Yes	No
Entry price	$59/mo	$85/mo
Enterprise available	Yes	Yes
Pricing model	Per Seat	Per Usage
Verification	Checked October 3, 2026	Verified November 11, 2026
Full pricing	View full pricing	View full pricing