Apollo.io vs Salesforce Sales Cloud — Pricing, Plans, and Verified Costs (2026)
Apollo.io starts at $59/mo. Salesforce Sales Cloud starts at $25/mo. Salesforce Sales Cloud is $34/mo cheaper on the entry tier than Apollo.io.
See price history: Apollo.io · Salesforce Sales Cloud
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Salesforce Sales Cloud is Salesforce's flagship CRM product — accounts, contacts, opportunities, pipeline, forecasting, and sales automation. Starter Suite at $25/user/mo (annual, also the only edition offering monthly billing) is the cheapest paid tier. On September 3, 2026, Salesforce retired the Enterprise, Unlimited, and Agentforce 1 editions and rebundled around Agentforce Sales: Core ($195/user/mo), Advanced ($395), and Max ($550). Every new tier now includes Slack with Slackbot, Tableau Next, Premier Success Plan, and an Agentforce credit allowance (500K/1M/2.75M Flex Credits per tier respectively; credits list at $500/100K). AI stack keeps expanding: Claudeforce partnership with Anthropic ($5B commit, Aug 26, 2026), Koa reasoning model built on NVIDIA Nemotron (Sept 15, 2026, GA winter 2026), and Missionforce for government/air-gapped deployment with NVIDIA + OpenAI models. Salesforce controls Koa's weights and runs inference in its own trust boundary — a direct hedge against Anthropic/OpenAI API pricing power. Salesforce also sells Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud, and dozens of industry Clouds with independent pricing, not tracked here.
All plans compared
| Tier role | Plan | Apollo.io monthly | Apollo.io annual | Salesforce Sales Cloud monthly | Salesforce Sales Cloud annual |
|---|---|---|---|---|---|
| Free / starter | Free / Free Suite | Free | Free | Free | Free |
| Entry paid | Basic / Starter Suite | $59 | $49 | $25 | $25 |
| Mid tier 1 | — / Pro Suite | — | — | $100 | $100 |
| Mid tier 2 | — / Core | — | — | $195 | $195 |
| Mid tier 3 | — / Advanced | — | — | $395 | $395 |
| Pro / power | Professional / Max | $99 | $79 | $550 | $550 |
| Teams | Organization / — | $149 | $119 | — | — |
| Enterprise | — / RETIRED for new customers 2026-09-03: Enterprise, Unlimited, Agentforce 1 Sales (not purchasable; no price carried forward) | — | — | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Apollo.io is worth it if… io is worth it for outbound sales teams (2-50 reps) that need contact data + email sequences + dialer in one tool instead of stitching ZoomInfo + Outreach together. Free tier gives real access; Basic covers small SDR teams; Professional adds advanced sequences and AI writing.
Salesforce Sales Cloud is worth it if… Salesforce Sales Cloud is worth standardizing on ONLY if you're 50+ reps with dedicated admins and custom pipelines needing enterprise integration. Starter Suite at $25/user/mo is the SMB entry point; real enterprise deployments now sit at Core ($195), Advanced ($395), or Max ($550) — replacing the retired Enterprise/Unlimited editions.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Apollo.io over Salesforce Sales Cloud if…
Choose Apollo.io if…
- You want fixed-price predictability (per seat, from $59/mo).
- You match the profile Apollo.io is built for: Apollo.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Salesforce Sales Cloud if…
- You want fixed-price predictability (per seat, from $25/mo).
- You match the profile Salesforce Sales Cloud is built for: worth standardizing on ONLY if you're 50+ reps with dedicated admins and custom pipelines needing enterprise integration.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Apollo.io | Salesforce Sales Cloud | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $59/mo | $25/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 3, 2026 | Checked October 1, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 3, 2026. Tracked daily.
Frequently asked questions
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Common questions about Apollo.io and Salesforce Sales Cloud
- How much does Apollo.io cost in 2026?
- Does Apollo.io have a free plan?
- How often does Apollo.io change prices?
- What are the best Apollo.io alternatives in 2026?
- How much does Salesforce Sales Cloud cost in 2026?
- Does Salesforce Sales Cloud have a free plan?
- How often does Salesforce Sales Cloud change prices?
- What are the best Salesforce Sales Cloud alternatives in 2026?