Apollo.io vs Salesforce Sales Cloud: Pricing Comparison (2026)
Apollo.io starts at $59/mo. Salesforce Sales Cloud starts at $25/mo. Salesforce Sales Cloud is $34/mo cheaper on the entry tier than Apollo.io.
See price history: Apollo.io · Salesforce Sales Cloud
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Salesforce Sales Cloud is Salesforce's flagship CRM product — accounts, contacts, opportunities, pipeline, forecasting, and sales automation. Starter Suite at $25/user/mo (also includes basic Service + Marketing features) is the cheapest paid tier and the only edition offering monthly billing. Enterprise + Unlimited editions received a 6% price increase in August 2025 (Enterprise now $175/user/mo, Unlimited $350). Salesforce sells 4 additional Clouds with independent pricing, not tracked here: Service Cloud (customer support), Marketing Cloud (marketing automation), Commerce Cloud (e-commerce), Data Cloud (customer data platform) — plus dozens of industry-specific Clouds. All share the underlying Salesforce Platform. Popular across all company sizes from SMB to global enterprise.
All plans compared
| # | Plan | Apollo.io monthly | Apollo.io annual | Salesforce Sales Cloud monthly | Salesforce Sales Cloud annual |
|---|---|---|---|---|---|
| 1 | Free / Starter Suite | 0 | 0 | 25 | 25 |
| 2 | Basic / Pro Suite | 59 | 49 | 100 | 100 |
| 3 | Professional / Enterprise | 99 | 79 | 175 | 175 |
| 4 | Organization / Unlimited | 149 | 119 | 350 | 350 |
| 5 | Agentforce 1 Sales | — | — | 550 | 550 |
What each is best for
All-in-one sales intelligence + engagement platform combining a B2B contact database (275M+ contacts), prospecting sequences, and CRM enrichment. Public pricing across four tiers: Free, Basic ($49/user/mo annual, $59 monthly), Professional ($79/$99), Organization ($119/$149, min 3 users). Popular with SDR teams and mid-market sales orgs as a cheaper alternative to ZoomInfo + Outreach stacks.
Salesforce Sales Cloud is Salesforce's flagship CRM product — accounts, contacts, opportunities, pipeline, forecasting, and sales automation. Starter Suite at $25/user/mo (also includes basic Service + Marketing features) is the cheapest paid tier and the only edition offering monthly billing. Enterprise + Unlimited editions received a 6% price increase in August 2025 (Enterprise now $175/user/mo, Unlimited $350). Salesforce sells 4 additional Clouds with independent pricing, not tracked here: Service Cloud (customer support), Marketing Cloud (marketing automation), Commerce Cloud (e-commerce), Data Cloud (customer data platform) — plus dozens of industry-specific Clouds. All share the underlying Salesforce Platform. Popular across all company sizes from SMB to global enterprise.
At a glance
| Apollo.io | Salesforce Sales Cloud | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $59/mo | $25/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | August 23, 2026 | August 25, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 25, 2026. Tracked daily.