Attio vs CleverTap — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. CleverTap starts at $85/mo. Attio is $41/mo cheaper on the entry tier than CleverTap.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- Attio (Per Seat) — Attio bills on a fixed plan from $44/mo, so the listed price is what you pay regardless of volume.
- CleverTap (Per Usage) — CleverTap bills on usage — Monthly Active Users (MAU) on top of a paid plan starting at $85/mo. The plan includes an allowance; anything beyond it is metered.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
Customer engagement and retention platform for consumer apps, pricing by monthly active users rather than seats, with push, in-app, email, SMS, WhatsApp and RCS in one orchestration layer.
All plans compared
| Tier role | Plan | Attio monthly | Attio annual | CleverTap monthly | CleverTap annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Plus / Core (up to 5,000 MAU) | $44 | $35 | $85 | $85 |
| Mid tier 1 | — / Core (up to 20,000 MAU) | — | — | $275 | $275 |
| Mid tier 2 | — / Core (up to 40,000 MAU) | — | — | $550 | $550 |
| Mid tier 3 | — / Core (up to 60,000 MAU) | — | — | $825 | $825 |
| Mid tier 4 | — / Core (up to 80,000 MAU) | — | — | $1100 | $1100 |
| Pro / power | Pro / Core (up to 100,000 MAU) | $99 | $79 | $1300 | $1300 |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
CleverTap is worth it if… CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.
Bottom line: Choose based on how you want to pay — Attio is per seat, CleverTap is per usage.
Choose Attio over CleverTap if…
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose CleverTap if…
- You want to pay only for actual usage (per usage, from $85/mo).
- You match the profile CleverTap is built for: ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once.
- You're building for fintech.
At a glance
| Attio | CleverTap | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $44/mo | $85/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Usage |
| Verification | Pricing under review | Verified November 11, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified November 11, 2026. Verification cadence varies by tool; check each tool page.