Attio vs Close — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. Close starts at $19/mo. Close is $25/mo cheaper on the entry tier than Attio.
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
Sales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.
All plans compared
| Tier role | Plan | Attio monthly | Attio annual | Close monthly | Close annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Plus / Solo | $44 | $35 | $19 | $9 |
| Mid tier 1 | — / Essentials | — | — | $49 | $35 |
| Mid tier 2 | — / Growth | — | — | $109 | $99 |
| Pro / power | Pro / Scale | $99 | $79 | $149 | $139 |
| Enterprise | Enterprise / — | Custom | Custom | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
Close is worth it if… high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features. Solo covers 1 rep; Essentials scales small teams; Growth adds power dialer and workflows; Scale enterprise features.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Attio over Close if…
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Close if…
- You want fixed-price predictability (per seat, from $19/mo).
- You match the profile Close is built for: high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Attio | Close | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $44/mo | $19/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 16, 2026 | September 12, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 16, 2026. Tracked daily.