Attio vs Momentum — Pricing, Plans, and Verified Costs (2026)
Attio starts at $44/mo. Momentum starts at $69/mo. Attio is $25/mo cheaper on the entry tier than Momentum.
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
AI-native revenue AI platform that captures deal-related conversations from Slack + Zoom + Gong and syncs decisions to Salesforce automatically. Pricing: Starter $30/user/mo, Growth $60/user/mo, Enterprise custom. Popular with revenue ops teams tired of manual Salesforce hygiene.
All plans compared
| Tier role | Plan | Attio monthly | Attio annual | Momentum monthly | Momentum annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Plus / Transformation | $44 | $35 | $99 | $99 |
| Pro / power | Pro / — | $99 | $79 | — | — |
| Teams | — / Business | — | — | $69 | $69 |
| Enterprise | Enterprise | Custom | Custom | Custom | Custom |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Attio is worth it if… modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
Momentum is worth it if… revenue ops teams that struggle to keep Salesforce updated with what's actually happening in deals. Starter ($30/user/mo) captures Slack + Zoom conversations, generates AI summaries, and updates the CRM.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Attio over Momentum if…
Choose Attio if…
- You want fixed-price predictability (per seat, from $44/mo).
- You match the profile Attio is built for: modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Momentum if…
- You want fixed-price predictability (per seat, from $69/mo).
- You match the profile Momentum is built for: revenue ops teams that struggle to keep Salesforce updated with what's actually happening in deals.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Attio | Momentum | |
|---|---|---|
| Free plan | Yes | No |
| Entry price | $44/mo | $69/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 16, 2026 | September 20, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 20, 2026. Tracked daily.