Braze vs Lusha: Pricing Comparison (2026)
Lusha starts at $49.9/mo. Braze uses custom pricing — request a quote to compare.
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
All plans compared
| # | Plan | Braze monthly | Braze annual | Lusha monthly | Lusha annual |
|---|---|---|---|---|---|
| 1 | Free | — | — | 0 | 0 |
| 2 | Starter | — | — | 49.90 | 37.45 |
| 3 | Pro | — | — | 69.90 | 52.45 |
| 4 | Premium | — | — | 399.90 | 299.95 |
| 5 | Scale | — | — | custom | custom |
What each is best for
Customer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
At a glance
| Braze | Lusha | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | Custom | $49.9/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Last verified | August 25, 2026 | August 23, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 25, 2026. Tracked daily.