Close vs Folk — Pricing, Plans, and Verified Costs (2026)
Close starts at $19/mo. Folk starts at $30/mo. Close is $11/mo cheaper on the entry tier than Folk.
Sales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.
Lightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.
All plans compared
| Tier role | Plan | Close monthly | Close annual | Folk monthly | Folk annual |
|---|---|---|---|---|---|
| Entry paid | Solo / Standard | $19 | $9 | $30 | $24 |
| Mid tier 1 | Essentials / — | $49 | $35 | — | — |
| Mid tier 2 | Growth / — | $109 | $99 | — | — |
| Pro / power | Scale / Premium | $149 | $139 | $60 | $48 |
| Enterprise | — / Custom | — | — | $100 | $80 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Close is worth it if… high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features. Solo covers 1 rep; Essentials scales small teams; Growth adds power dialer and workflows; Scale enterprise features.
Folk is worth it if… founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline. Standard covers small teams; Premium adds deal management and API.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Close over Folk if…
Choose Close if…
- You want fixed-price predictability (per seat, from $19/mo).
- You match the profile Close is built for: high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Folk if…
- You want fixed-price predictability (per seat, from $30/mo).
- You match the profile Folk is built for: founders, VCs, agencies, and consultants (1-30 people) who treat their CRM as a relationship manager — email + LinkedIn enrichment + smart groups — rather than a sales pipeline.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Close | Folk | |
|---|---|---|
| Free plan | No | No |
| Entry price | $19/mo | $30/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 12, 2026 | September 13, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 13, 2026. Tracked daily.