Close vs Lusha — Pricing, Plans, and Verified Costs (2026)
Close starts at $19/mo. Lusha starts at $49.9/mo. Close is $30.9/mo cheaper on the entry tier than Lusha.
Sales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.
B2B contact database with browser extension for prospecting on LinkedIn. Popular with SDRs as a cheaper alternative to ZoomInfo. Public pricing across five tiers: Free (5 contacts/mo), Starter ($37.45/user/mo annual), Pro ($52.45), Premium ($299.95 for 5 seats), Scale (custom). Credit-based system: 1 credit per contact reveal. Annual billing saves 25% vs monthly.
All plans compared
| Tier role | Plan | Close monthly | Close annual | Lusha monthly | Lusha annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Solo / Starter | $19 | $9 | $49.9 | $37.45 |
| Mid tier 1 | Essentials / Pro | $49 | $35 | $69.9 | $52.45 |
| Mid tier 2 | Growth / — | $109 | $99 | — | — |
| Pro / power | Scale / Premium | $149 | $139 | $399.9 | $299.95 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Close is worth it if… high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features. Solo covers 1 rep; Essentials scales small teams; Growth adds power dialer and workflows; Scale enterprise features.
Lusha is worth it if… small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe. Free tier gives limited credits; Pro adds bulk enrichment; Premium adds advanced filtering; Scale for larger teams.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Close over Lusha if…
Choose Close if…
- You want fixed-price predictability (per seat, from $19/mo).
- You match the profile Close is built for: high-velocity inside sales teams (5-50 reps) that treat email, calling, and SMS as first-class primitives — not bolted-on features.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Lusha if…
- You want fixed-price predictability (per seat, from $49.9/mo).
- You match the profile Lusha is built for: small-to-mid sales teams (1-50 reps) that need B2B contact data (emails + mobile numbers) without ZoomInfo's contract minimums — particularly for cold outbound in the US and Europe.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Close | Lusha | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $19/mo | $49.9/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 12, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 12, 2026. Tracked daily.